Bilibili Renews Partnership with China Central Television for Spring Festival Gala with Interactive Live Comments

Deep News02-05

Bilibili has announced a renewed collaboration with China Central Television for the 2026 Spring Festival Gala, becoming the exclusive platform for real-time comment interactions during the Year of the Horse celebration. On Lunar New Year's Eve, users will be able to watch the gala live on Bilibili while participating through synchronized comment functionality.

According to official statistics from the previous year, over 100 million viewers watched the Spring Festival Gala live stream on Bilibili during New Year's Eve, with 83% of the audience being under 30 years old. Following the 2025 gala, replay views on the platform exceeded 300 million, while user-generated content related to the event accumulated more than 2.54 billion views.

Bilibili confirmed plans to enhance technical investments this year, aiming to significantly improve the live comment experience compared to previous broadcasts.

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