Movement Alert|Snap Inc Rises 5.07% in Regular Trading, Partnering with Salesforce, NVIDIA and AWS to Push AR Glasses into Enterprise Market

Market Focus09-17

On September 17, Snap Inc rose 5.07% in regular trading, trading at $6.01/share, with turnover of $123 million. The stock gained momentum following a series of strategic announcements around its Specs augmented-reality glasses.

Snap announced partnerships with Salesforce, NVIDIA, and Amazon Web Services to integrate workplace tools into its $2,195 Specs AR glasses, marking a major push into the enterprise market. Salesforce will embed its AI agent platform Agentforce into the device, enabling employees to access corporate data and automate tasks through the glasses. Additional partners include software firms Trifork and Hololight.

Simultaneously, Snap launched SPECS Intelligence, a predictive AI service that operates across iPhone, Mac, and SPECS glasses, helping users manage tasks and goals by connecting to selected apps without manual prompts. The company also struck a distribution deal with Verizon for dedicated data plans and up to 36-month financing at select stores, with similar carrier partnerships announced with Orange in France and EE in the UK. Consumer hands-on trials will begin October 1 at LA's Westfield Century City. Specs shipments are expected later this fall in the US, UK, and France.

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