HK Movers | East Buy Jumps as Citi Reiterates Buy Rating Following Positive Profit Alert

Market Focus07-27

On July 27, EAST BUY rose 10.5% in regular trading.

On the news front, Citi recently reiterated its \"Buy\" rating on EAST BUY with a target price maintained at 33 HKD, stating that the company's positive profit alert confirms a business turnaround. According to the profit guidance, FY2026 revenue is expected to reach 56 billion to 58 billion RMB, representing 27% to 32% year-over-year growth, while net profit is projected at 5.2 billion to 5.5 billion RMB, a dramatic improvement from just 6 million RMB in FY2025. Citi noted that using the midpoint guidance of approximately 57 billion RMB, revenue exceeds market expectations by around 9%, with net profit also surpassing the market consensus of 4.8 billion RMB. The company attributed the profit surge primarily to continued expansion of its private-label product portfolio and product mix optimization. Audited annual results are scheduled for release on August 21.

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