During the May Day holiday, Inner Mongolia focused on its "Song Tour Inner Mongolia" brand, launching a series of tourism and cultural activities under the theme "Beautiful Golden Season, Travel Inner Mongolia" to boost consumption. This initiative successfully shifted the focus from sightseeing to immersive experiences. The region's tourism market demonstrated distinct characteristics: numerous activities, innovative experiences, and deep integration of elements, effectively unleashing holiday consumption potential and highlighting steady improvements and quality enhancements in the cultural tourism industry.
According to comprehensive calculations based on data from telecommunications operators and sample surveys of domestic tourists, Inner Mongolia received 17.7599 million domestic tourist visits during the 2026 May Day holiday, a year-on-year increase of 6.99%. Total tourism revenue reached 12.448 billion yuan, up 5.27% compared to the previous year.
**Expanding Immersive Scenarios to Enhance Visitor Experience** To cater to popular demands such as camping, hiking, and family interactions, Inner Mongolia transformed urban, rural, and transportation settings into immersive spaces, effectively extending visitors' stay duration.
*Urban Exploration Activates Youth Consumption* Hohhot's "Green City Dopamine Color Walk" connected events like the Saishang Old Street Music Party, the Chilchuan Sunset Concert, and the Kuangxiangzi Food Street. Prior to the holiday, data from the Fliggy platform showed that Hohhot's chartered car tour bookings increased by over 100% year-on-year, while hotel room nights grew by 50%. Baotou Ancient City introduced immersive folk performances recreating old Baotou traditions. Ulanqab's Ulan Hada Volcano Scenic Area featured stargazing camps and trendy markets. The Meiji Changheli Nightlife Cultural Block in Jungar Banner attracted 95,000 visitors in a single day, becoming a new landmark for urban night tours. Ulanhot City hosted the 6th Horse Racing, Archery, and Boke (Mongolian wrestling) Competition. The intangible cultural heritage scenic area in Horqin Right Middle Banner offered immersive exhibitions.
*Rural Micro-Vacations Preserve Local Charm* In Hohhot's Saishang Old Street, rotating trendy bands seamlessly blended the area's classical tranquility with vibrant musical rhythms. Hulunbuir's Morin Dawa Camping Festival combined exhibitions on birch bark craftsmanship with museum knowledge challenges, allowing families to learn about intangible cultural heritage under the stars. Xing'an League's Zalaid Banner Apricot Blossom Mountain activities featured parent-child programs like willow weaving, arrow throwing, and land dragon boat races. Horqin Front Banner's "Travel with Intangible Heritage" pomegranate seed cultural market recreated Northeast farming life scenes, offering nostalgic rural games such as hoop rolling and water carrying, attracting over 30,000 visitors in one day. Chifeng's Ningcheng County "Frontier Post - Borderland Chronicles" allowed visitors to dress in ancient costumes and participate in storyline performances, learning about frontier history through interaction. Ulanqab City held the "Fingertip Intangible Heritage, Oat Noodle Fragrance" fun oat noodle making activity, showcasing intangible skills through "skill competitions + immersive experiences."
*Transportation Scenes Extend Cultural Experiences* The "Poplar Special Train" and "Grassland Special Train" linked scenic spots into itineraries, allowing passengers to engage in folk interactions like Morin khuur (horsehead fiddle) performances and long song singing during transit, upgrading trains from mere transport to "moving scenic routes." Hohhot's "Follow Northeast Super Tour Green City" cultural tourism route connected key attractions like Dazhao Temple and the Zhaojun Museum. Baotou City launched multiple premium tour routes covering themes such as "ecology + red culture + pastoral" immersive experiences, "lake-moistened silk road, grassland-painted heroism" grassland customs, and the majestic landscapes of the Yin Mountains and Yellow River. Jungar Banner introduced shuttle services between scenic areas. Arxan City unveiled new tour routes and specialty experience programs across its 18 A-grade tourist attractions.
**Differentiated Product Supply Creates Regional Highlights** Leveraging differences in cultural tourism resources across its eastern, central, and western regions, Inner Mongolia released 15 premium routes围绕七大主题 and launched 371特色文旅活动, providing personalized travel options for diverse groups. Differentiated offerings enabled tourists to precisely select destinations.
*Eastern Region: Flower Fields and Folk Culture* Genhe City capitalized on its unique ecological landscape and rich Ewenki reindeer culture to offer distinctive experiences like reindeer interactions, intangible heritage handicrafts, and shovel barbecue. Zhalantun's Azalea Blossom Season featured a "Artistic Blossoms" painting competition and a 3-meter main pot stew. Xing'an League organized 54 activities including performances, intangible heritage events, and competitions across the region. Tuquan County's Star Lake Tourism Resort opened, attracting nearly a thousand participants for a spring outing walk. Xilingol League's "Go to Hunshandak, Plant Trees!" public ecological activity encouraged visitors to practice environmental理念.
*Central Region: Culture, Sports, and Historical Exploration* The Inner Mongolia Museum presented the "Treasures from the Collection Art Exhibition" and "Splendors of the Western Regions - Xinjiang Historical Relics Exhibition." The Inner Mongolia Autonomous Region Exhibition Hall's "Spirit of the Mongolian Horse" theme exhibition added cultural depth to the holiday tourism market. Guyang Qin Great Wall Cultural Park, China's first Qin Great Wall-themed national cultural park, featured a "General Meng Tian" city gate opening ceremony and hiking activities. Darhan Muminggan United Banner's horse racing "Village Super" series kicked off passionately at the Hoh Diansu Horse Farm in Xilamuren Town, with horse trading volume reaching 768,000 yuan during the event. Ordos City's Jungar Banner offered exciting activities like a 120-meter-high glass walkway overlooking the Yellow River. Siziwang Banner's Kite Season featured giant soft kites and parent-child painting interactions.
*Western Region: Desert Landscapes and Specialty Events* Wuhai's "Desert Meets the Sea" experience, combined with water jet packs, sand dune bashing, and photo opportunities on the desert网红公路, became a popular choice for self-drive tours. Alxa League hosted the 2026 Spring Hero Event, creating a distinctive cultural tourism gathering that attracted off-road enthusiasts from various regions to experience the speed and passion of desert driving. Bayannur's Dengkou County launched the "Crossing the Yin Mountains" May Day self-drive rally under the theme "Rivers and Lakes Decree: Come to Dengkou, Cross the Yin Mountains, Taste the Fish Banquet," assembling over a hundred vehicles and more than two hundred off-road enthusiasts from Beijing, Taiyuan, Xi'an, Yinchuan, etc., who journeyed deep into the Yin Mountains via the Jilusai and Harigana Gorge routes to experience the geography and frontier history.
**Deep Integration of Multiple Sectors Amplifies Tourism Consumption** Deepening the integration of agriculture, animal husbandry, culture, tourism, sports, and commerce, over 120 consumption-boosting activities were launched, including ticket economy initiatives, diverse performances, and cultural惠民 programs. Multi-sector叠加 lengthened the consumption chain and enhanced visitor stickiness.
*"Ticket Economy" Activates Consumption Chains* Across Inner Mongolia, holders of scenic area tickets or event stubs could enjoy consumption subsidies at catering establishments, accommodations, and supermarkets. Hohhot's Saihan District, in collaboration with banks and merchants, launched a "Ticket Economy" activity where valid stubs from performances or sports events could be exchanged for coupons offering 50 yuan off purchases of 200 yuan or more. Simultaneously, "One Ticket Tours Green City" allowed fans with "Northeast Super" tickets to enjoy discounts at over 20 A-grade scenic spots. Jungar Banner's "All-in-One Ticket" offered access to seven major scenic areas for 9.9 yuan, alongside the distribution of 750,000 yuan in agricultural product vouchers, achieving 775,000 yuan in agricultural product sales on the first day. Tongliao City introduced benefit cards like the "Yibai You (Tongliao Workers' Benefit Card)" to help employees enjoy cultural tourism discounts.
*Diverse Performances Amplify Aggregation Effects* Hohhot became a main hub for performances, with renowned artists like Sun Nan, Angie Chiu, Dicky Cheung, Ulan Tuya, and Halen holding consecutive concerts. Ulanqab's Ulan Hada Volcano Scenic Area hosted intangible heritage shows, live model and robot fashion walks. Chifeng's Ningcheng County "Frontier Post - Borderland Chronicles" offered immersive time-travel storylines with live NPC interaction. The intangible heritage drama "Love of the Grassland" featured live performances of Uliger and Hao Laibao, bringing traditional folk weddings out of exhibitions and closer to audiences; the "Ordos Nair" folk song concert selected diverse folk song forms, revitalizing ancient melodies; "Arxan's Halun Arxan" integrated the Arxan IP image, intangible heritage elements, and ecological themes onto the stage. Jungar Banner's "Little Sweet Melon Big Stage" live stream attracted 386,000 simultaneous online viewers. These performances transformed culture from "exhibits" to "experiences," from "resources" to "products," and from "sights" to "memories."
*Cultural惠民 Programs Enhance Public Participation* The Inner Mongolia Cultural Tourism Card saw火爆 sales during the holiday, with issuance value exceeding 14.09 million yuan and cumulative sales of 66,000 cards, driving consumption of 84.54 million yuan. The launch of the 2026 Inner Mongolia Cultural Activity Season offered惠民 tickets starting as low as 5.9 yuan, featuring 9 high-quality art performances and selecting 20 high-standard artistic works. Classic dance dramas like "Cavalry" and red-themed plays like "Mongolian-Tibetan School" were staged in rotation. Hohhot invested 40 million yuan in consumption renewal activities. Hulunbuir distributed 14.36 million yuan in consumption vouchers and launched 44 integrated promotions. Jungar Banner issued 750,000 yuan in agricultural product vouchers. Xilingol League organized 86 mass cultural and sporting events covering vocals, dance, instrumental music, intangible heritage, and Quyi (folk art forms), with content close to the people and daily life, continuously polishing the "Song Tour Inner Mongolia, Public Grand Stage" mass culture brand.
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