An analysis of last week's 2026 Consumer Electronics Show (CES) by BNP Paribas indicates that robotics technology has become a crucial emerging market within the tech sector, with related application scenarios poised for explosive growth. Concurrently, artificial intelligence (AI) technology continues to permeate various industries, and the technical capabilities of augmented reality (AR) glasses have also seen significant improvement. BNP Paribas analysts David O'Connor and Karl Ackerman stated in an investor report, "AI technology is accelerating its adoption across various end-devices and application markets. We are most optimistic about the robotics field, which has reached the tipping point for mass commercialization; AR glasses are also showing positive momentum. Although the robotics industry is nearing the threshold of a breakout, it currently lacks a catalyst to unlock large-scale demand. AR glasses still face design-related bottlenecks, but market demand is forcing the accelerated resolution of these technical challenges." BNP Paribas believes that in the AI wave, NVIDIA (NVDA.US) once again firmly holds the winning position, while Advanced Micro Devices (AMD.US) will also benefit from rising CPU demand. O'Connor pointed out, "The expansion of computing and storage requirements for AI servers is expected to drive NVIDIA to capture more market share. Furthermore, the company is optimistic about potential licensing collaboration opportunities with Groq. We believe such cooperation will help NVIDIA further expand its total addressable market in the increasingly fragmented AI inference chip market. Agent AI technology has entered a practical stage, and the surge in CPU server demand driven by it (current market supply is tightening) will make AMD the biggest beneficiary among our coverage." BNP Paribas also analyzed the market impact of NVIDIA's new Vera Rubin computing platform, which features six new chips. The analyst team said, "Most notably, the platform introduces an Inference Context Memory Storage Platform, specifically designed to meet key-value (KV) cache demands. NVIDIA's founder and CEO Jensen Huang revealed that this storage platform can support 16TB of storage capacity per GPU. We calculate a significant leap in single-card computing and storage capacity; compared to the previous Blackwell architecture's 8TB per card, the Rubin architecture will increase single-card capacity to 20TB, a substantial 150% increase. We observe a structural shift in the NAND flash market, with data center demand becoming the core growth engine, a trend that will support the industry in achieving a bit Compound Annual Growth Rate (CAGR) of over 20% by 2028." The analysts added that the 2026 memory chip supply shortage will most significantly impact the consumer market, as memory chip manufacturers are prioritizing supply for AI-related sectors.
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