Movement Alert｜Bilibili-W Rises 3.08% in Regular Trading, Multiple Brokerages Maintain Buy Ratings Amid Strong Ad Revenue Growth

Market Focus06-01

On June 1, Bilibili-W rose 3.08% in regular trading, trading at 140.6 HKD/share, with trading volume of HKD 207 million. The rally was driven by multiple brokerages issuing bullish research reports and continued fundamental improvement in the company's advertising business.

Recently, Great Wall Securities, Kaiyuan Securities, Guosheng Securities, and China Galaxy Securities have all maintained Buy or Overweight ratings on the company. Analysts broadly highlighted the sustained high growth in advertising revenue, which reached RMB 2.59 billion in Q1, up 30% year-over-year, marking 13 consecutive quarters of double-digit growth. Notably, AI-related advertising budgets surged over 170% year-over-year. Q1 adjusted net profit came in at RMB 585 million, up 62% year-over-year, demonstrating continued profitability improvement.

The stock had previously pulled back due to a 12% year-over-year decline in gaming revenue and uncertainty around AI spending. The current rebound appears supported by broader sector recovery and consensus institutional optimism. Within the Interactive Media and Services sector, TENCENT gained 1.4%, KUAISHOU-W rose 2.68%, MEITU surged 16.74%, BIDU-SW added 0.85%, and NEWBORNTOWN climbed 5.91%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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