The winners of the "2nd AI Film Contest," jointly organized by CCTV Movie Channel and Bilibili under the "2025 Movie Channel AI Talent Program," were recently announced. *Soul of Vinegar*, a work produced by CHINA RUYI's (00136) Changsha AI Lab, claimed the top spot in the "Chinese Intangible Cultural Heritage" category, highlighting the company’s achievements in AI-driven film production.
Centered on the theme "Chinese Stories, Global Imagery," the competition featured three categories—"Chinese Stories," "Chinese Sci-Fi," and "Chinese Intangible Cultural Heritage"—attracting over 5,800 AI-generated submissions, reflecting the industry’s growing interest in AI-powered content creation.
As a cultural-tech enterprise spanning film production, streaming, theaters, gaming, and IP derivatives, CHINA RUYI established its AI lab in 2023 to deepen AI integration in the film industry. To date, the lab has released multiple AIGC short films, including *Hong Kong Hong Kong*, *White Raven*, *Lion Camel Ridge*, and *Classic of Mountains and Seas*. Among them, *Prelude to the White Snake*—praised for its emotional depth and Eastern aesthetic—has surpassed 60 million views, emerging as a standout in China’s AIGC landscape.
**Four AI Systems Synergize to Streamline Production** Amid industry challenges like high costs, lengthy cycles, and inefficient workflows, CHINA RUYI developed a proprietary multimodal model hub comprising four systems: *Lingou AI* (creative generation), *Jingce AI* (directorial assistance), *Changyu AI* (on-set optimization), and *Shuyan AI* (data-driven analytics). These systems cover the entire production chain from ideation to final delivery.
- **Script Development**: AI acts as a smart creative engine, transforming fragmented ideas into structured narratives using vast literary resources and historical project data. It also flags high-cost or high-risk scenes early, assessing plot logic and shoot feasibility to accelerate development while maintaining quality. - **Directing Phase**: AI generates comprehensive director’s drafts, including character relationship maps, casting suggestions, scene breakdowns, shot lists, and key dialogues. Its physics-based light simulation further cuts costs by replicating natural lighting under varied conditions. - **On-Set Filming**: AI assists directors with real-time quality checks, analyzing focus accuracy, composition, props, and scene continuity to auto-select optimal shots. Instant rough-cut previews reduce reshoots and boost efficiency. - **Post-Production**: Under compliant licensing frameworks, AI creates traceable digital actors, documenting authorization, usage, approvals, and blockchain verification—enhancing legal security while minimizing risks for complex scenes.
**Hybrid Digital Human System Bridges Gaps** Acknowledging AI’s current limitations in emotional expression and behavioral consistency, CHINA RUYI built a "traditional tools + AI" digital human system. It generates photorealistic 3D characters from images, replicating skin textures, muscle structures, and even vascular details. Using Gaussian splatting and CLIP algorithms, the system auto-labels behaviors and constructs 3D environments, enabling lifelike movements through predefined action sets.
Continuous feedback refines digital characters’ expressiveness and realism, strengthening the company’s digital asset portfolio.
Driven by innovation, CHINA RUYI is sharpening its competitive edge in streaming and content production. As AI reshapes content creation and distribution, the company is poised to lead the industry’s intelligent transformation, paving the way for sustained valuation growth.
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