In the midsummer of the Jianghuai region, a grand occasion unfolded as planned; a new chapter for the "Three-Good" initiative commenced in Hefei. On June 25th, the grand opening ceremony for the CIMC Vehicles Hefei "Three-Good" Development Center, themed "New Era, Shared Vision," was held with great fanfare in Hefei, Anhui. Key leaders including Dr. Shu Lei, Assistant President of Cimc Vehicles(Group)Co.,Ltd. and CEO of the Semi-trailer Business Group; Wei Bingliang, Deputy Party Secretary and Deputy General Manager of Shaanxi Heavy-duty Automobile Sales Co.; Zhang Chuanliang, President of the Vermilion Marketing Service Headquarters for the CIMC Vehicles Tank Truck Business Group; Liu Xianfeng, President of the Yangtze River Marketing Service Headquarters for the CIMC Vehicles Semi-trailer Business Group; and Ou Lizhou, Deputy Marketing Director of the DTB Dump Truck Business Group, gathered alongside regional partners and key client representatives to witness this pivotal moment in CIMC Vehicles' strategy to deepen its market presence along the Yangtze River corridor.
The Hefei "Three-Good" Development Center serves as a crucial platform for implementing the company's "Stellar Plan" strategy. It is a key base for building new-quality marketing capabilities, enhancing the regional service network, and increasing customer operational value. The center will fully implement the "Three-Good Development" operational model, continuously driving the deep integration of products, services, and customer operational scenarios, thereby injecting new momentum for high-quality development into the Anhui and surrounding regional markets.
Strengthening Regional Synergy to Create a New Hub for Customer Value
The opening ceremony was filled with a lively and enthusiastic atmosphere, commencing with stirring drum performances.
In his address, Dr. Shu Lei, Assistant President of Cimc Vehicles(Group)Co.,Ltd. and CEO of the Semi-trailer Business Group, stated that the official opening of the Hefei center marks not only a significant milestone in the continuous expansion of the company's "Hard Fortress" network but also another key practice in grounding the "Five-Good" value philosophy in regional markets with a focus on customer operational value. Moving forward, the Hefei center will be based in Anhui, radiating its influence along the Yangtze River, focusing on diverse transport operation scenarios. It will systematically integrate core capabilities such as product display, selection consultation, rapid delivery, financial support, and maintenance services, dedicated to creating a more efficient, secure, and sustainable integrated marketing service experience for customers.
Wei Bingliang, Deputy Party Secretary and Deputy General Manager of Shaanxi Heavy-duty Automobile Sales Co., noted in his speech that Hefei is a core comprehensive logistics hub in the Yangtze River Delta, and Anhui possesses a solid foundation in new energy industries and diverse transport scenarios, offering vast development potential. In the future, both parties will leverage the Hefei center, basing themselves in Hefei, deepening their roots in Anhui, and radiating across the Yangtze River Delta. They will focus on new energy and intelligent technologies, continuously optimizing integrated tractor-trailer vehicle packages to support the high-quality development of regional logistics.
Ceremony Marks a New Beginning, Further Deepening the "Three-Good" Model
Following the speeches, a traditional lion dance eye-dotting ceremony, symbolizing prosperity and auspicious beginnings for business, was held. The energetic performance, accompanied by drums and music, brought the atmosphere to a climax.
Subsequently, the official opening ceremony commenced. Key leaders present took to the stage together to unveil a scroll, formally declaring the CIMC Vehicles Hefei "Three-Good" Development Center open and embarking on a new journey. This marks a new stage in CIMC Vehicles' strategic layout to deepen its presence in Anhui.
Partnership Achievements Take Root, Unleashing New Regional Growth Momentum
During the event, CIMC Vehicles also held strategic signing and vehicle delivery ceremonies. These tangible orders and deliveries collectively demonstrated the high recognition from the regional market for CIMC Vehicles' product strength, service capabilities, and integrated solutions.
During the strategic signing segment, the successful signing of bulk product orders further expanded the customer service reach of the Hefei center and laid a solid foundation for subsequent regional business growth.
During the vehicle delivery segment, multiple batches of products were delivered, including representative models such as new energy integrated tractor-trailer trains and Star Chain logistics skeleton trailers. With the completion of the delivery ceremony, the brand-new vehicles are set to head to the market frontlines, providing reliable equipment support for customers' efficient operations.
From strategic signings to bulk deliveries, this event not only reflected regional clients' full trust in CIMC Vehicles' comprehensive capabilities but also further validated the practical value of the Hefei center as a regional service hub.
New-Quality Marketing Empowerment, Creating a New Model for Omnichannel Customer Acquisition
Following the successful conclusion of the offline ceremony, a dedicated product appreciation livestream was launched. This online-offline integration created a new, upgraded marketing model for omnichannel customer acquisition.
The livestream focused on two star products: the Star Chain Side-Dump Semi-trailer 200 and the Star Chain Logistics Skeleton Trailer 470. It provided systematic explanations on product structure and operational scenarios, allowing more clients to intuitively understand the product value and application advantages through online channels.
The Star Chain Side-Dump Semi-trailer 200 model emphasizes versatility. Its modular side panel design facilitates easy disassembly and interchange, saving time and effort on maintenance and effectively reducing repair costs. The P-shaped tube process ensures seamless connection between panels, side beams, and pillars, minimizing material leakage and cargo damage. With a curb weight as low as 6.4 tons, dual-side unloading, and six synchronized lifting cylinders, it offers higher loading/unloading efficiency and shorter turnaround times. This model is widely suitable for transporting sand, gravel, coal, bulk general cargo, and palletized goods, covering diverse scenarios like engineering materials, bulk commodities, and urban-rural logistics. It is an efficient tool for short-distance transfer and medium-short haul distribution.
The Star Chain Logistics Skeleton Trailer 470 model targets the cold chain logistics market, specifically designed for reefer container transport. It utilizes high-strength steel and a modular design, balancing lightweight construction with high load-bearing capacity. Manufactured with precision in CIMC Vehicles' Lighthouse Factories, processes like pre-arched beams and integrated guardrails further ensure structural durability, meeting the demands of long-haul cold chain transport. The low deck height design allows flexible adaptation to various reefer containers, with预留 space and electrical interfaces for refrigeration units, suitable for transporting temperature-controlled goods like fresh produce and pharmaceuticals. The lightweight design helps reduce fuel consumption and improve operational economy, meeting the efficient operation needs of cold chain clients.
Both models exemplify CIMC Vehicles' comprehensive strength in empowering customer efficiency through product innovation, featuring lightweight designs to lower operational costs, reliable structures to ensure uptime, and multi-scenario adaptability to meet diverse transport needs.
Gathering Momentum in the Heart of Eastern China, Embarking on a New Journey of High-Quality Development
The official opening of the Hefei "Three-Good" Development Center is a significant move in CIMC Vehicles' "Stellar Plan" for strategic deployment along the Yangtze River region. It is also a key practice in deepening the customer service network and advancing marketing model upgrades. Looking ahead, the Hefei center will continue to stay close to customer operational scenarios, strengthen the synergy between products, delivery, and services. With more efficient responses and robust support, it aims to help regional customers reduce costs, increase efficiency, and operate stably.
A new era begins, with shared vision leading the way. Standing at this new starting point, CIMC Vehicles will join hands with its extensive partner network. Through superior products, enhanced services, and a more efficient collaborative system, the company will continue to empower the high-quality transformation and upgrading of the regional transportation industry, walking side-by-side with customers to explore new horizons together.
Comments