The first-store economy serves as a key barometer of urban commercial vitality. In recent years, the county has treated the development of the first-store economy as an important lever for boosting consumption, continuously promoting the launch of brand debut stores and debut events, steadily driving consumption expansion and upgrading, and helping the county's commercial district consumption improve in quality and level. In this edition, we introduce Wujianglan Hotpot Restaurant Xuyi Branch (the first store in northern Jiangsu). Wujianglan Hotpot Restaurant has officially begun soft opening at Xuyi Phoenix Plaza. As a nationally renowned hotpot brand widely praised by customers, the Xuyi location is its first store in northern Jiangsu.
Since the soft opening, the restaurant has received an enthusiastic market response, serving over 150 tables per day on average, with queues reaching up to a hundred tables during peak hours, making it a newly popular dining spot in the commercial district. The owner of Wujianglan Hotpot Restaurant, Chen Jianping, is a native of Chongqing. He said the reason for choosing Xuyi as the location of the first store in northern Jiangsu is Xuyi's dining culture — from the home-style flavors of street-side eateries to the lively gatherings at feasts, from the craftsmanship of long-established crawfish restaurants to the innovative expressions of trendy dining — all of which gave him a feeling of the warmth and human touch of this city.
Behind this highly popular hotpot restaurant is Xuyi's acceptance and inclusiveness toward entrepreneurs with ideas and diversified dining categories. With the support of relevant departments, it took only one month from preparation to opening. On self-media platforms, Chen Jianping recorded this entrepreneurial journey in the most simple and authentic way. The extremely high like rates reflect the goodwill Xuyi residents have shown him. Many residents spontaneously followed his updates and visited the store to show support, helping this new restaurant quickly gain popularity in a short time.
On the product side, the restaurant adheres to the business philosophy of cleanliness, hygiene, and serving the neighborhood, avoiding marketing gimmicks and focusing on improving dish quality. All meat uses a 100% original-cut process, achieving zero recombination, zero splicing, and zero processing. Its signature freshly cut hanging tender is delivered fresh daily and sliced to order, coming out tender and springy with a rich meaty aroma after being cooked in the hotpot. The arrival of Wujianglan Hotpot Restaurant further enriches the mall's hotpot dining category. Whether it's a family weekend gathering, a small get-together with relatives and friends, or classmates and colleagues meeting up for a treat, it is highly suitable — ideal for multiple people sitting around the pot and enjoying a lively and relaxed dining atmosphere in the steam of hotpot. It provides Xuyi residents with a brand-new dining option and enriches the local hotpot dining category.
Wujianglan Hotpot Restaurant address: F1 Floor, Xuyi Phoenix Plaza, No. 16 Jinyuan North Road, Xuyi County, Huai'an City. The 2026 Xuyi First "Debut Market" event is being held! From October 1 to 3, at the outer plaza of Suning.com, county-level debut brands such as Maizhenxuan, Mr. Savage, and Bixing Coffee will collectively appear, and 10-yuan no-threshold consumption vouchers will be given away for free. Come and experience new consumption together!
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