Topic: The 20th China Brand Figure Annual Meeting 2025
The "Oscars" of the brand figure world celebrated its 20th anniversary, gathering wisdom and strength for Chinese brands! The 2025 (20th) China Brand Figure Annual Meeting opened on December 29 in Shenzhen. Under the theme "Who Wins Respect for China," this grand event brought together over two thousand elites from politics, business, industry, academia, media, and other sectors to collectively review the glorious journey of Chinese brand development and look ahead to new trends and opportunities in future brand building.
Dialogue Moderator: Miao Lyu, Deputy Secretary-General of the Alliance of Global Talent Organizations (AGTO), 2021 China Top Ten Brand Figures of the Year Dialogue Guests: Siniša Berjan, Ambassador of Bosnia and Herzegovina to China Gao Zhikai, Deputy Director of the Center for China and Globalization (CCG), Chinese Diplomatic Scholar, Candidate for 2025 China Top Ten Brand Figures of the Year Wang Huiyao, Former Counselor of the State Council, Council Member of the Chinese People's Institute of Foreign Affairs, 2017 China Top Ten Brand Figures of the Year Li Youquan, Executive Director and President of YAN PALACE (01497.HK) Han Pudi, Commercial Counsellor of the Embassy of Indonesia in China The high-level dialogue on "Brand Figures and Internationalization" was moderated by Miao Lyu, Deputy Secretary-General of AGTO and a 2021 China Top Ten Brand Figure of the Year. She opened by clearly stating that brand figures are the "captains and helmsmen" who define and convey China's values.
Siniša Berjan, Ambassador of Bosnia and Herzegovina to China, expressed that Chinese entrepreneurs not only pursue short-term results but are also committed to becoming trustworthy international partners. China's global image is shaped by representative figures from the business community, academia, sports, and cultural fields, who prove to the world through emotional resonance that China is not only an economic powerhouse but also possesses stories full of creativity, passion, and the power to move people. This is not just a brand responsibility but a mission to showcase the nation's positive image to the world.
Gao Zhikai, Deputy Director of the Center for China and Globalization (CCG), Chinese Diplomatic Scholar, and Director of the China Institute of Energy Security, believes that every Chinese person going out into the world represents the brand "China." Safeguarding this brand image is our shared responsibility. The uniqueness of the Chinese nation stems from the profound accumulation of five thousand years of civilization. Today, the baton of history has been passed to us, and we must not let it be lost. We should stride forward with our heads held high, carrying confidence and radiance, to continue passing on this splendid civilization and march towards the next five thousand years.
Wang Huiyao, Former Counselor of the State Council, Council Member of the Chinese People's Institute of Foreign Affairs, and a 2017 China Top Ten Brand Figure of the Year, pointed out that China's brand era has arrived, and everyone is a brand. We should be good spokespersons for our own brands while also contributing value to society and the world. Adhering to long-termism, maintaining steady progress, and aligning actions with knowledge are the true foundations of value. Let us transform our global thinking into local actions and steadfastly move towards the world and the future.
Li Youquan, Executive Director and President of YAN PALACE (01497.HK), candidly stated: "Having been in business for nearly thirty years, I deeply feel the frequent appearance of the word 'anxiety' in the past decade." As a practitioner in the consumer goods industry, he believes the underlying logic is that China has completed in just thirty years a consumer development path that took the West about three hundred years, with technology being the core driver. The pace of change is so rapid that our cognition cannot keep up, leading to anxiety about "falling behind or being eliminated." This is precisely the key to understanding long-termism and contemporary anxiety.
Han Pudi, Commercial Counsellor of the Embassy of Indonesia in China, praised several Chinese technology and consumer brands that have successfully integrated into local Indonesian life and suggested that "sincere localization" is the key to winning the market.
Looking ahead, the guests unanimously agreed that long-term values such as "integrity," "inclusiveness," and "sustainability" are the core elements for brands to win global respect.
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