FOREST CABIN (02657) saw its shares surge more than 12% during the trading session, reaching a high of HK$96 and setting a new record high since its listing. At the time of writing, the stock was up 7.56%, trading at HK$91.75, with a turnover of HK$46.54 million. Public information indicates that FOREST CABIN is a premium domestic Chinese skincare brand, focusing on the anti-wrinkle and firming skincare market, and is renowned for its long-term commitment to providing high-end skincare solutions based on natural, camellia ingredients under its flagship brand. According to data from CIC, in 2024, FOREST CABIN ranked first among all premium domestic skincare brands in China by retail sales value, capturing a 1.4% market share. It is the only domestic brand to break into the top 15 premium skincare brands in China, a list that includes both domestic and international players. Guotai Junan Securities released a research report stating that the company has secured a position in the high-end skincare segment by pioneering the 'oil-based skincare' category, and has entered a phase of rapid growth in recent years; the report expresses optimism regarding the company's high growth potential driven by the trend in oil-based skincare products, the successive strength of its hero products, and continued expansion on platforms like Douyin and offline channels. Soochow Securities added that, given FOREST CABIN is in a growth period characterized by the simultaneous release of brand momentum and channel dividends, it recommends investors maintain an actively positive outlook on the stock.
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