As of March 2026, female employees account for more than 66% of the staff at MINISO's China headquarters, meaning three out of every five headquarters employees are women. Within the company's frontline store operations in China, the proportion of female employees is even higher, reaching 80%, making them the core force behind store management and customer service. This workforce composition closely aligns with the widely discussed theme of "women's power" during this year's Two Sessions.
Notably, female employees at MINISO are not confined to entry-level positions but are deeply involved across the entire chain of business operations and innovation. In key areas such as product design, IP collaborations, brand management, and store operations, female staff contribute with their keen consumer insights and dynamic innovative thinking, continuously driving the upgrade of the company's products and services. Women also hold significant roles in management, comprising over 55% of managerial staff. Specifically, they make up 35.7% of senior management positions—three times the industry average—reflecting a healthy internal ecosystem of mutual growth and collective progress.
Global expansion is a major trend for Chinese consumer enterprises, and at MINISO, female talent has become a central driver in promoting IP and brand growth overseas. In recent years, as the company has deepened its IP strategy and accelerated global business development, female employees have been core participants throughout this wave—from IP conceptualization and implementation to overseas market research, store operations, and brand communication. Their professional expertise and nuanced insights have empowered MINISO's Chinese IP and brand to shine on the global stage.
Huang Ruiping, Vice President and Chief Human Resources Officer of MINISO Group, stated, "Behind MINISO's hit IP products lies the concentrated power of women. With female employees making up over 66% of our workforce, they are not just implementers but also the source of creativity and the core of decision-making. Becoming a leading global IP-driven retail platform is less about catching the trend of the IP economy and more about activating the 'she-engine.' They understand users, emotions, and aesthetics, which naturally ignites the brand's vitality."
Currently, MINISO operates 8,500 stores across 112 countries and regions worldwide, with store numbers expected to exceed 10,000 within the next three years.
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