Data collected over the past 24 hours by the "Liquor Price Index" shows that the average terminal retail price for major Chinese baijiu products continued its downward trend on April 11. If one bottle of each major product were bundled for sale, the total price today would be 9,915 yuan, a slight decrease of 1 yuan from the previous day, marking a new low for the past two weeks. The market's pattern of mixed gains and losses persisted, with a nearly equal number of products experiencing price increases and decreases, indicating a weak consolidation phase.
Among the 11 major baijiu products tracked today, six saw price increases while five declined. Among the gainers, Gujiao 1573 rose by 4 yuan per bottle, extending its recovery for a second consecutive day. Qinghua Langjiu increased by 3 yuan per bottle. Gujinggong Gu 20 was up by 2 yuan per bottle. Wuliangye普五八代, Xijiu Junpin, and Crystal Jiannanchun each edged up by 1 yuan per bottle, with Junpin achieving a three-day rising streak. On the downside, Premium Kweichow Moutai led the declines, dropping by 6 yuan per bottle and continuing its downward trend. Feitian Moutai fell by 3 yuan per bottle. Wuliangye 1618 decreased by 2 yuan per bottle. Yanghe Dream Blue M6+ and Qinghua Fen 20 both saw minor declines of 1 yuan per bottle.
The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, distributors appointed by distilleries, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction-based terminal retail prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu products. Following the official launch of Feitian Moutai at 1,499 yuan per bottle on the iMoutai platform at the start of the year (which increased to 1,539 yuan per bottle in the early hours of March 31) and the commencement of sales for Premium Kweichow Moutai at 2,299 yuan per bottle on January 9, the gravitational influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the "Liquor Price Index" adhere to a calculation rule that weights prices based on actual transaction volumes. Quantifiable prices from this channel have been incorporated into the calculation of the terminal retail prices for these two products.
In other significant industry news, the 15th Baijiu T9 Roundtable Meeting of the China Alcoholic Drinks Association, themed "New Classics, New Alleys, New Scenarios," was held grandly on the 10th in Guiyang. The meeting was hosted by the association and organized by Kweichow Moutai Co.,Ltd. Group. Key principals from the T9 enterprises—including Kweichow Moutai, Wuliangye, Fenjiu, Luzhou Laojiao, Yanghe, Gujing, Xijiu, Langjiu, and Jiannanchun—along with relevant association leaders attended the meeting, which was chaired by the association's secretary-general. Deputy secretaries-general and relevant department heads from the association, as well as related leaders from the T9 enterprises, were also present. This year's roundtable focused on the contemporary backdrop of evolving lifestyles, upgraded consumption concepts, and generational shifts in the population. It involved in-depth discussions on how the baijiu industry, currently in a period of deep adjustment, can pursue continuous innovation while adhering to tradition, thereby demonstrating the enduring vitality of this traditional sector.
Comments