On April 1, the hotel and catering sector (Shenwan secondary index) continued its upward trajectory, surging more than 5% during the session. Jinjiang Hotels and BTG Hotels both rose over 6%, with *ST Yunwang, Junting Hotels, and Jinling Hotel following the trend. Additionally, the tourism and scenic spots sector rebounded from earlier losses to trade in positive territory. Jiuhua Mountain Tourism climbed more than 6%, while Lingnan Holdings, Three Gorges Tourism, Dalian Sun Asia, and Shaanxi Tourism also posted gains.
According to information obtained by China Daily from the National Immigration Administration on April 1, it is forecasted that the average daily number of inbound and outbound travelers during the upcoming Qingming Festival holiday will exceed 2.3 million, an increase of 11.1% compared to the same period last year. Major international airport ports, including Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, Chengdu Tianfu, and Shenzhen Baoan, are expected to see slight growth in passenger flow, with average daily出入境人员 estimated at 95,000, 53,000, 49,000, 21,000, and 19,000 respectively.
Land ports adjacent to Hong Kong and Macao are projected to experience significant increases in passenger traffic, with a notable rise in Hong Kong, Macao, and Taiwan residents, as well as overseas Chinese, returning for ancestral worship and inbound tourism. Specifically, the Shenzhen Luohu, Futian, Shenzhen Bay, West Kowloon Station of the Guangzhou-Shenzhen-Hong Kong Express Rail Link, and Liantang Port are expected to handle average daily出入境人员 of 250,000, 230,000, 190,000, 120,000, and 110,000 respectively. Meanwhile, the Zhuhai Gongbei, Hong Kong-Zhuhai-Macao Bridge, Qingmao, and Hengqin Ports are anticipated to see figures of 375,000, 152,000, 113,000, and 113,000 respectively.
A research report from Maigao Securities indicates that travel demand for the Qingming holiday is being further unleashed. With the connection to spring breaks, booking patterns for air tickets around the Qingming period have shown some changes. Data from Tongcheng Travel suggests that the tourism market is expected to experience its first peak travel period from April 1 to April 2, with average airfare prices rising more than 30% compared to the previous week. The six-day holiday has extended travel distances, leading to a significant increase in bookings for domestic long-haul flights over 800 kilometers. Searches for international and outbound flight tickets have surged over 50% year-on-year.
As of March 23, family travelers accounted for nearly 25% of Qingming holiday trips, a notable increase compared to previous years. On the Tongcheng platform, group tour products themed around parent-child study tours, museum adventures, and seaside vacations continue to sell well, with over 60% of families opting for 4 to 5-day itineraries.
Furthermore, outbound travel enthusiasm for this year's Qingming holiday has grown significantly year-on-year, with airfare prices trending upwards. Seoul, Bangkok, Jeju Island, Kuala Lumpur, Hong Kong (China), Singapore, Bali, Macao (China), Ho Chi Minh City, and Phuket ranked as the top 10 most popular outbound destinations.
Simultaneously, travel bookings for the Qingming holiday have shown robust growth compared to the same period. Data from Fliggy shows that as of March 26, domestic hotel room nights booked increased by approximately 40% year-on-year, while the number of domestic attraction tickets booked surged over 70% year-on-year. The average travel distance has also noticeably lengthened compared to previous short holidays.
Since March, search popularity for keywords like "flower viewing" and "spring outing" has skyrocketed 3.8 times compared to the previous month. Transaction volume for sightseeing-oriented vacation products on the platform surged 72% year-on-year. Bookings for overseas local entertainment services, represented by activities such as sea tours, helicopter sightseeing, hiking, and specialty handicraft experiences, saw transaction volume on Fliggy increase by approximately 120% year-on-year. Countries and regions within the "four-hour flight circle," including South Korea, Thailand, Malaysia, Vietnam, Singapore, and Indonesia, remain the most popular outbound destinations.
Oriental Securities pointed out that the combination of spring break and Qingming Festival creates a six-day long holiday, which is expected to stimulate travel demand. The promotion and implementation of spring and autumn breaks can not only facilitate medium to long-distance travel for family groups, creating new integrated scenarios of "education + culture and tourism," but also help to smooth peak and off-peak periods, promote vacation-taking during off-seasons, recreate golden weeks through combined or consecutive holidays, and activate consumption potential in spring and autumn.
The Shenwan Social Services Index has undergone significant adjustments since mid-January. With the Qingming and Labor Day holidays approaching, there is potential for a "small holiday rally" around the Qingming period. In terms of main investment themes: 1) Listed companies in provinces and cities that have already started their spring break benefit greatly. Relevant targets include: Tianmu Lake, Jinling Hotel, Songcheng Performance Development, and Emeishan A. 2) The situation favors nationally renowned scenic spots and famous mountains: Huangshan Tourism and Guilin Tourism. 3) It benefits nationwide network-based business formats. Relevant targets include: BTG Hotels.
Comments