More real estate market research reports are available from "Zhongzhi Cloud" at https://u.fang.com/ytcrnn/. "Good House" Era Background In March 2025, "Good House" was first mentioned in the "Government Work Report," which stated the need to meet the public's demand for high-quality housing, improve standards and norms, and promote the construction of safe, comfortable, green, and intelligent "Good Houses." This policy shift reflects an upgrade from "housing is for living, not for speculation" to a focus on housing quality, marking a fundamental adjustment of housing policy from "ensuring supply" to "quality enhancement." On October 11, 2025, the State Council Information Office held a series of themed press conferences on "High-quality Completion of the 14th Five-Year Plan," emphasizing that the ultimate goal of high-quality real estate development is to ensure that the public can live in "Good Houses," further clarifying the important position of "Good House" construction in the high-quality development of real estate. Accelerating the establishment of a new model for real estate development is a key focus for future growth, firmly grasping the foundation of "settled living," improving living standards, and promoting high-quality real estate development. Poly Developments Deeply Practicing Good Housing On June 13, 2025, the State Council held an executive meeting, clearly requiring "greater efforts to promote the stabilization of the real estate market" and especially emphasizing the further optimization of existing policies. Among them, "Good House" construction has been given a core position. Against this policy backdrop, Poly Developments launched the "Quality in Good Living - Quality House Festival" nationwide on June 18. The event, themed "Quality in Good Living," translates the "Good House" strategy into six perceptible quality assurance actions, covering the full process most concerning homebuyers, such as "how well is it built," "how well is it delivered," and "how well is it lived in," ensuring clients can buy with confidence and live in comfort. Currently, as the real estate market gradually returns to its residential nature, the delivery capability of real estate companies is both a commitment to social responsibility and a deeper expression of their product and competitive strength. According to CREIS data, in the first half of 2025, Poly Developments ranked first in the country in delivery scale with 65,000 units, demonstrating the company's solid comprehensive strength in product design, cost, engineering, quality control, and service follow-up. Poly has continuously improved delivery quality by focusing on product realization and service optimization. The top-level product, the World Expo Tianyue, which achieved a sales volume of 23 billion in one year, held its first delivery sculpture unveiling ceremony on September 25, where the artistic sculpture "Sunrise in the East," created by Turkish sculptor Ilker Yardimci, was unveiled at the World Expo Riverside. This unveiling began the countdown to the delivery event on September 29 for the project's first phase. Introducing an Innovative Delivery Model On the day of delivery, the general manager of Poly Developments Shanghai and the manager of Poly Property Shanghai led the team personally to complete the delivery for the first owner. They also introduced standards such as "nV1 delivery," "white glove service," and "film delivery," moving quality control upstream to ensure a dust-free touch and an undamaged visual experience, meeting homeowners' psychological expectations for "no signs of use in the new home." Delivery signifies maturity: The landscape features of Poly·World Expo Tianyue's trees and shrubs were planted two years before delivery, allowing homeowners to experience lush greenery upon entering the public areas. The project sets specific reference marks for each landscape, documenting the site through photographs and data. Future maintenance and pruning will use the delivery day’s appearance as a standard, allowing homeowners to see the same greenery and spatial order ten years later. From mature preparations for delivery to standardized maintenance and fully transparent long-term upkeep, Poly has comprehensively addressed the industry's issues of "heavy showcasing, light continuity" in high-end residential landscapes, forming a benchmark system of "immediate experience + long-term quality." Poly·World Expo Tianyue Selected as a Dream "Good House" by Zhongzhi Research Institute In 2024, Zhongzhi Research Institute analyzed domestic and international residential evaluation standards through systematic research and summarized six core features that a "Good House" should have: safety and durability, health and comfort, green and low-carbon, smart technology, all-age friendliness, and harmony and aesthetics, covering nearly 30 secondary indicators, providing a reference for cultivating "Good Houses" in the industry. Poly·World Expo Tianyue, located in the core area of Shanghai's Pudong World Expo Riverside, is developed by the central enterprise Poly Developments. Since its market entry in April 2024, the project has consistently garnered high market attention and achieved outstanding sales performance. According to CREIS data, from January to September 2025, the project consistently ranked among the top five in Shanghai’s commodity housing sales (excluding affordable housing), aiding Poly Developments in maintaining its position among the top three in Shanghai's real estate sales, frequently topping the charts. In 2025, Zhongzhi Research Institute selected 100 projects nationwide as "Dream Good Houses for 2025." Poly·World Expo Tianyue successfully made the list. In terms of safety and durability, Poly·World Expo Tianyue adopts an open aluminum panel curtain wall system and a glue-free design, preventing leakage and mold risks due to sealant aging, selecting Grade A fireproof materials for the exterior insulation to ensure safety and durability. The thickness of the exterior insulation layer exceeds national standards by 20%, while the high-performance windows meet higher national standards for wind resistance and air tightness, equipped with safety protection components, resolving the conflict between ventilation efficiency and sound insulation, thereby enhancing living quality. The project is about 80 meters from the riverside promenade, easily accessible by walking, and covers a 3-kilometer living circle with commercial, healthcare, and educational resources, achieving a 15-minute living loop through convenient transportation. According to data from Zhongzhi Research Institute, the average plot ratio of "Good House" projects nationwide is approximately 2.53, while the overall plot ratio of Poly·World Expo Tianyue is 2.0, significantly better than the national average for "Good Houses." Additionally, the project has a greening rate of 35% and a water feature area of about 3,000 square meters, ensuring ample light, a tranquil environment, and a high-quality living experience. The project features a floor height of 3.2 meters in the townhouses and 3.4 meters in the high-rises, exceeding the bottom line set by the national "Residential Project Code (2025 version)" and complying with the "Residential Design Standards" for Shanghai (2025 version draft). Construction for Poly·World Expo Tianyue began in October 2019, and the project was significantly designed to surpass the then-current residential height standards, reflecting forward-looking considerations for enhancing quality of living and meeting the high-net-worth individuals' demand for spacious environments and high-end residential experiences, becoming a benchmark for quality housing. According to monitoring from the Zhongzhi Research Institute, the proportion of projects nationwide that have received dual certification from LEED and the American WELL standard is only about 20%, while Poly·World Expo Tianyue has simultaneously achieved LEED Gold pre-certification and WELL Gold pre-certification (the first global certification focusing on human health), placing the project on the forefront of the industry. In terms of smart features, Poly·World Expo Tianyue is equipped with five smart home systems specifically designed for luxury configurations, delivering convenience, while the community features five smart security systems, fully safeguarding residents' lives, with the smart technology systems reaching industry benchmark standards. Located in the core zone of the World Expo Riverside, the project is designed to have two skylines with "low on the west, high on the east," with six 8-story townhouses along the river on the west side, and eight 15-22 story high-rises along Xueye Road on the east side, maximizing the use of river view resources. The landscape design offers "flowers in spring, shade in summer, fruits in autumn, and greenery in winter," taking advantage of the site's topography to create a cascading, sloped landscape connected by a circular fitness trail to integrate various functional areas, achieving harmony between buildings and landscapes. The public areas fully consider the living needs of residents of different age groups, featuring a high-end clubhouse of approximately 2,600 square meters that includes a swimming pool, multifunctional gym, yoga room, VIP reception room, custom dining rooms, and a wine cellar, serving around 800 households. Based on average household scale, this configuration is considered high-end in the industry, providing ample and comfortable activity spaces for residents. Additionally, the indoor areas are equipped with infrared intrusion alarm systems and emergency buttons that can immediately alert the security management center, ensuring the safety of residents. "Oriental Hospitality" High-end Property Service System Good housing requires good services. Poly Developments leads the industry's recovery into a new cycle through high-quality "Good Houses," with Poly Property closely aligning with development needs, actively implementing service innovations, and continuously refining service quality, forming three service brands that match the "Tian, Yue, He" product series: "Oriental Hospitality, Seasonal Gatherings, and Family Harmony." Poly·World Expo Tianyue has introduced Poly Property's "Oriental Hospitality" high-end property service system, regularly providing new home updates from contract signing to delivery. The project sets up a "dedicated butler + service concierge" dual-bureau configuration, ensuring a complete feedback loop for "demand-execution-evaluation-iteration" to stabilize and sustain service quality. In September 2025, Zhongzhi Research Institute released the "2025 China Real Estate Service Brand Value Research Report," recognizing Poly Property as a "Leading Brand in Specialized Property Service Operation for 2025." Additionally, according to the survey results of resident satisfaction among urban residents published by Zhongzhi Research Institute, Poly Property has ranked among the top 5 excellent companies in Shanghai's property service satisfaction for three consecutive years. The quality of high-end residences not only reflects the hardware execution capabilities but also relies on the practical implementation of the service system. Poly Property is committed to ongoing service excellence, providing a supreme living experience for high-end clients of Poly·World Expo Tianyue at industry benchmark standards. Comprehensive Analysis of Poly·World Expo Tianyue As an exemplary high-end quality residence, Poly·World Expo Tianyue stands out with its rare river views in the core area of the World Expo Riverside, a low-density community with a plot ratio of 2.0, breakthrough innovative unit designs, and comprehensive property service support, translating technical standards into residents' daily comfort, with total sales exceeding 23 billion, establishing a benchmark for "Good Houses" with a life-cycle approach.
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