During the 2026 Dragon Boat Festival holiday, consumer spending in Guangxi continued to show strong momentum across sectors including dining, accommodation, transportation, tourism, shopping, and entertainment.
This year's holiday period coincided with mid-year promotional events from retailers, creating a dual incentive for consumption. Under the campaign theme "Dragon Boat Festival Joy, Discounts Across Guangxi," the region issued tens of millions of yuan in consumer vouchers. These efforts combined online and offline channels and coordinated action across multiple administrative levels, resulting in stable market operations and rising consumption during the festival period.
Authorities allocated over ten million yuan worth of consumer vouchers covering various sectors such as retail, catering, accommodation, inbound business travel, ASEAN fresh produce, and alcoholic beverages. This initiative helped boost customer traffic and sales in retail, catering, accommodation, and fresh food industries. Notably, the "33 Consumption Voucher" program, tailored for daily needs like holiday stockpiling and fuel for road trips, was issued daily and cumulatively stimulated over 20 million yuan in retail spending.
Several cities, including Nanning, Guilin, Guigang, Hechi, and Qinzhou, simultaneously launched lucky draw activities for invoice submissions, with a daily average of more than 84,000 invoices participating during the holiday.
Special vouchers were also issued for ASEAN fruits concentrated in Guangxi. Consumers enjoyed discounts ranging from 20% to 5% off on imported ASEAN fruits like durian, mangosteen, mango, and passion fruit, driving related consumption beyond 30 million yuan.
Concurrently, the region continued to implement policies for consumer goods trade-ins, guiding various merchants to actively carry out promotional activities. To date, these trade-in programs in the commercial sector have seen participation from 3.666 million person-times, with subsidy funds totaling 2.29 billion yuan, stimulating sales of major commodities like automobiles and home appliances worth 21.72 billion yuan.
Driven by this combination of policies and events, popularity increased at automobile and home appliance sales outlets, with some enterprises reporting growth in store traffic and order volume exceeding 15%.
Furthermore, Guangxi created integrated new consumption scenarios combining "folk culture + sports events + night tourism + trendy activities," leading to consistently high visitor numbers in key commercial districts and characteristic streets. Data indicates that during this year's Dragon Boat Festival period, nighttime consumption in Guangxi increased by 36.3% compared to the pre-holiday period.
Dragon boat races in Nanning were fiercely contested on the waters near Yongzhou Ancient City. Popular areas like Sanjie Liangxiang, Zhongshan Road, and Shuijie saw a combined visitor flow reaching 460,000人次 during the first two days of the holiday.
Various localities also fully tapped into Guangxi's distinctive culinary resources, creating integrated consumption scenes that combine "dining + cultural tourism," "dining + folk culture," and "dining + sports events." Items such as zongzi (sticky rice dumplings), Luosifen (river snail rice noodles), seafood, and Zhuang ethnic flavors became must-try categories for tourists, ensuring strong popularity in the catering market.
Dragon boat events, cross-city travel, and cultural and sports spectacles continued to drive demand in the accommodation sector. Hotels and homestays around commercial districts, event venues, and scenic spots in Guangxi saw a sustained recovery in occupancy rates.
During the 2026 Dragon Boat Festival holiday, Guangxi strengthened measures to ensure market supply and price stability, establishing a comprehensive chain for people's livelihood security. No incidents of product shortages, sell-outs, abnormal price fluctuations, or emergencies were reported across the region.
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