MIXUE GROUP's Craft Beer Brand Fulu Jia Appoints Lu Han as Global Ambassador Following 300 Million Yuan Acquisition

Deep News19:00

On March 18, the craft beer brand "Fresh Beer Fulu Jia," controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador.

Corporate information platform data shows that Henan Fresh Beer Fulu Jia Liquor Co., Ltd. was established in 2024. The company primarily operates in the manufacturing of alcoholic beverages, drinks, and refined tea, with a registered capital of 50 million yuan.

Previously, MIXUE GROUP invested 285.6 million yuan to subscribe to a 51% stake in Fresh Beer Fulu Jia's expanded registered capital. Additionally, MIXUE GROUP signed a share transfer agreement with an independent third-party shareholder to acquire a further 2% of the expanded registered capital.

MIXUE GROUP now holds a total of 53% of the shares in Fresh Beer Fulu Jia, making the beer company a non-wholly-owned subsidiary of the group.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/1180165045?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-03-18 19:00","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1180165045","market":"other","top_or_hot":-1,"title":"MIXUE GROUP's Craft Beer Brand Fulu Jia Appoints Lu Han as Global Ambassador Following 300 Million Yuan Acquisition","media":"Deep News","content":"<p>On March 18, the craft beer brand \"Fresh Beer Fulu Jia,\" controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador.</p>\n<p>Corporate information platform data shows that Henan Fresh Beer Fulu Jia Liquor Co., Ltd. was established in 2024. The company primarily operates in the manufacturing of alcoholic beverages, drinks, and refined tea, with a registered capital of 50 million yuan.</p>\n<p>Previously, MIXUE GROUP invested 285.6 million yuan to subscribe to a 51% stake in Fresh Beer Fulu Jia's expanded registered capital. Additionally, MIXUE GROUP signed a share transfer agreement with an independent third-party shareholder to acquire a further 2% of the expanded registered capital.</p>\n<p>MIXUE GROUP now holds a total of 53% of the shares in Fresh Beer Fulu Jia, making the beer company a non-wholly-owned subsidiary of the group.</p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>MIXUE GROUP's Craft Beer Brand Fulu Jia Appoints Lu Han as Global Ambassador Following 300 Million Yuan Acquisition</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMIXUE GROUP's Craft Beer Brand Fulu Jia Appoints Lu Han as Global Ambassador Following 300 Million Yuan Acquisition\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1039043262\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Deep News </p>\n<p class=\"h-time\">2026-03-18 19:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>On March 18, the craft beer brand \"Fresh Beer Fulu Jia,\" controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador.</p>\n<p>Corporate information platform data shows that Henan Fresh Beer Fulu Jia Liquor Co., Ltd. was established in 2024. The company primarily operates in the manufacturing of alcoholic beverages, drinks, and refined tea, with a registered capital of 50 million yuan.</p>\n<p>Previously, MIXUE GROUP invested 285.6 million yuan to subscribe to a 51% stake in Fresh Beer Fulu Jia's expanded registered capital. Additionally, MIXUE GROUP signed a share transfer agreement with an independent third-party shareholder to acquire a further 2% of the expanded registered capital.</p>\n<p>MIXUE GROUP now holds a total of 53% of the shares in Fresh Beer Fulu Jia, making the beer company a non-wholly-owned subsidiary of the group.</p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SINA","symbol_name":"新浪","start_time":0,"source_url":"","article_id":"1180165045","we_media_id":"1039043262","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1180165045","pubTimestamp":1773831623,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Deep News","introduction":"Global Stock Market Deep Analysis","home_visible":1,"id":"1039043262","head_image":"https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922"},"summary":"On March 18, the craft beer brand \"Fresh Beer Fulu Jia,\" controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador. Corporate information platform data shows that...","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"SINA":"新浪","BK1587":"次新股","02097":"蜜雪集团","BK1233":"餐馆","BK1616":"咖啡茶饮"},"translate_title":"蜜雪集团精酿品牌福禄嘉3亿元收购任命鹿晗为全球大使","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SINA":1,"02097":1},"content_text":"On March 18, the craft beer brand \"Fresh Beer Fulu Jia,\" controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador.\nCorporate information platform data shows that Henan Fresh Beer Fulu Jia Liquor Co., Ltd. was established in 2024. The company primarily operates in the manufacturing of alcoholic beverages, drinks, and refined tea, with a registered capital of 50 million yuan.\nPreviously, MIXUE GROUP invested 285.6 million yuan to subscribe to a 51% stake in Fresh Beer Fulu Jia's expanded registered capital. Additionally, MIXUE GROUP signed a share transfer agreement with an independent third-party shareholder to acquire a further 2% of the expanded registered capital.\nMIXUE GROUP now holds a total of 53% of the shares in Fresh Beer Fulu Jia, making the beer company a non-wholly-owned subsidiary of the group.","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1180165045","isCrawlerRequest":true}