Movement Alert｜Mixue Group Rises 5.38% in Regular Trading, Global Largest Flagship Store Trial Operation Continues to Boost Sentiment

Market Focus06-01

On June 1, Mixue Group rose 5.38% in regular trading, trading at HKD 278.0/share, with trading volume of HKD 133 million.

On the news front, Mixue Ice Cream & Tea's global largest flagship store officially began trial operations on May 29 at Maoye Tiandi in Qinhuai District, Nanjing. The store spans over 2,000 square meters as a standalone podium building, featuring a \"beverages + cultural creative products + experiential retail\" format that integrates Jinling culture with the Snow King IP. The store has attracted massive foot traffic during its trial period, becoming a new landmark consumer destination in Nanjing.

Mixue has now opened more than 30 city-level flagship stores nationwide, marking a strategic upgrade from high-value-for-money tea beverages toward immersive consumer landmarks. This expansion reinforces market confidence in the company's brand strength and growth outlook. Notably, the company recently listed on the Hong Kong Stock Exchange, surging over 28% on its debut, with a market capitalization exceeding its three previously listed tea-chain peers combined.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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