An important subsidiary of the Moutai Group has released a statement overnight addressing recent reports about an event involving one of its own subsidiaries.
On the evening of June 1st, Kweichow Moutai Co.,Ltd. subsidiary Guizhou Moutai Distillery (Group) Health Wine Co., Ltd. issued a clarification regarding media reports about an event named the "Moutai Cooperation Summit" that involved its subsidiary, Guizhou Moutai Group Health Industry Co., Ltd.
It is understood that in July 2025, the health industry company entered into a cooperation with Guizhou Qianmao Marketing Planning Co., Ltd., authorizing Qianmao Planning Company to distribute a series of liquor products produced by the health industry company.
The agreement stipulated that Qianmao Planning Company was responsible for the marketing of these products, requiring strict control over distributors and sub-distributors. All investment solicitation and promotional activities were to be conducted legally and compliantly, without misleading or deceiving consumers. The company was prohibited from using names like "Moutai Group Company" or "Health Industry Sales Company" for unauthorized promotion, and all advertising content required prior approval.
Recent media reports alleged that in mid-May, an undercover journalist posing as a business owner attended the "Moutai Group 2026 National Project Cooperation Summit." The report claimed that event organizers required purchasing at least four bottles of the Qianmao series wine for every one bottle of Feitian Moutai, leading some attendees to leave in anger, denouncing the event as deceptive.
In its statement, the health wine company clarified that the reported "Moutai Cooperation Summit" was an unauthorized investment and promotional event organized by Qianmao Planning Company without any form of application to the health industry company or its sales arm. This event was deemed to have misled consumers. As the activity violated the terms of their agreement, the health industry sales company has suspended all cooperation and distribution authorizations with Qianmao Planning Company and will pursue legal action against them.
Public records show that the health wine company, established in 1984, is a wholly-owned subsidiary of the Moutai Group with a registered capital of 2.643 billion yuan. Its production base is located in the town of Moutai in Guizhou province, and it is a liquor enterprise engaged in the production and sales of sauce-flavor baijiu, fruit wines, and health wines.
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