The China Banking Association has released the "China Consumer Finance Company Development Report (2026)", marking the eighth consecutive year it has published a special report on the sector. The report strictly adheres to the deployment of the "Action Plan to Boost Consumption" and the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption", positioning itself on a financial service for the people and serving the expansion of domestic demand. Leveraging industry operational data from 2025 and typical cases, it comprehensively reviews the industry's operating trends and systematically summarizes the phased achievements of consumer finance companies in practicing inclusive benefits, fulfilling social responsibilities, enhancing technological empowerment, and promoting high-quality development.
First, deep engagement with real economy scenarios empowers consumer market growth. As 2025 marked the final year of the "14th Five-Year Plan", the business scale of consumer finance companies steadily expanded, with total assets reaching 1.48 trillion yuan, a year-on-year increase of 7.18%, and loan balances hitting 1.43 trillion yuan, up 6.85% year-on-year. Following the main line of boosting consumption, companies issued 5.24 trillion yuan in personal consumer loans throughout the year, serving 581 million customers. Deeply integrated into key areas such as the trade-in of consumer goods, rural revitalization, and services for new urban residents, they innovatively launched 255 exclusive products, with new loans totaling 278.6 billion yuan, benefiting 38.3 million customers. This effectively activated the endogenous power of the consumer market and helped expand and upgrade domestic demand.
Second, precise implementation of policy benefits activates residents' consumption potential. In 2025, relying on a series of national pro-consumption policy orientations, the industry actively implemented financial work requirements to expand consumption. With the implementation of the "Implementation Plan for Fiscal Interest Subsidy Policies on Personal Consumer Loans", four institutions, including Ant Consumer Finance, Mercury Financial, Cib Consumer Finance, and BOC Consumer Finance, were selected as the first batch of handling institutions. By the end of 2025, these four pilot institutions had served over 15 million customers cumulatively, issuing more than 40 billion yuan in subsidized loans. Through the "fiscal subsidy + financial support" model, they reduced the cost of consumer credit for residents, precisely channeling resources into the consumption field.
Third, proactive interest concessions to aid the public embody the original intention of inclusive finance. Consumer finance companies adhere to the principle of benefiting the public by steadily reducing borrowers' comprehensive financing costs and implementing systematic relief for customers in financial difficulty. In 2025, consumer finance companies provided fee and interest relief totaling 3.928 billion yuan to 2.253 million customers. They also arranged loan deferrals and extensions for 308,200 customers, involving a loan amount of 8.382 billion yuan. This effectively alleviated residents' periodic repayment pressures and reduced their financing burden.
Fourth, active fulfillment of social responsibilities supports green and low-carbon development. In 2025, consumer finance companies actively fulfilled their social responsibilities, delving deeply into public welfare assistance and rural revitalization, while continuously consolidating and expanding the achievements of poverty alleviation. Throughout the year, they invested a total of 1.9834 million yuan in assistance funds. Through diversified methods such as consumption assistance, donations of money and goods, they solidly supported comprehensive rural revitalization. Simultaneously, the industry continued to promote the coordinated development of digitalization and green initiatives, widely promoting online paperless services. By empowering low-carbon transformation through finance, they helped drive the green and high-quality development of the economy and society.
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