As the year draws to a close and we welcome the new, the Year of the Horse arrives with light. On December 29, the 2025 (20th) China Brand Figure Annual Conference, themed "Who Wins Respect for China," grandly opened at the Hilton Hotel, Shenzhen World Exhibition & Convention Center. Over two thousand guests from government, business, industry, academia, and media gathered to review the development journey of Chinese brands and explore the trends and future directions of brand building in the new era. As the designated LED display brand for the conference, Unilumin Group participated deeply in its core segments. During the event, Unilumin Group Chairman Lin Mingfeng was honored as one of the "TopBrand 2025 China's Top Ten Brand Figures of the Year."
At the prestigious awards ceremony held on the evening of the 29th, the authoritative list of "TopBrand 2025 China's Top Ten Brand Figures of the Year" was officially unveiled. Unilumin Chairman Lin Mingfeng was included among the honorees, standing alongside other benchmark figures from culture, manufacturing, academia, and consumer sectors. These included Lang Kun, Chief Director of the 15th National Games opening ceremony and Dean of the Chinese Culture International Communication Research Institute at Shenzhen University; Yao Jiqing, founder of the high-end brand methodology and Vice Chairman and President of DeRucci Group; and Gao Zhikai, Vice Chairman of the Center for China and Globalization (CCG), Chinese diplomatic scholar, and Director of the China Institute of Energy Security. Together, they form a collective portrait of the era's Chinese brand figures.
Since its inception in 2006, the China Brand Figure Annual Conference has been successfully held for 19 consecutive years, witnessing the inspiring stories of hundreds of Chinese brand figures. It continuously recognizes those outstanding individuals who "use Chinese sentiment to blueprint brand dreams and employ national wisdom to create a global brand landscape." Being selected for this list is not only a high affirmation of individual leadership but also demonstrates widespread recognition of Unilumin's long-term value creation and commitment to social responsibility.
As Wang Yong, Chairman of the China Brand Festival and Chairman of Brand Alliance, stated: "Long-termism is not about sticking to an easy path, but about finding the way forward even as the journey becomes increasingly difficult." In 2024, Unilumin ranked first in the LED display industry with revenue of 7.774 billion yuan. In 2025, with a brand value of $2.208 billion, Unilumin was named to the "Asia's 500 Top Brands" list for the third consecutive year, becoming the only company from the global LED display industry on the list. Following its inclusion in the People's Daily's "Top 20 Emerging Chinese Global Brands," Unilumin was again recognized in 2025, earning spots on both the "China's 500 Top Brands" and "Asia's 500 Top Brands" lists.
Amid an increasingly uncertain global environment, Unilingen adheres to its core strategy of "AI + Light & Display," launching innovative products such as the Mont Blanc AI Image Quality Engine and AI Screen-Shape Robots. The company persists in advancing dual technology roadmaps for COB and MIP, handling everything from self-developed R&D and in-house production to direct sales. This has forged comprehensive capabilities spanning from Micro LED chip design and semiconductor-level packaging and testing to smart manufacturing. Unilumin continues to achieve breakthroughs in specialized applications like XR virtual production, cinema screens, smart city solutions, and cultural tourism performances, thereby steadily strengthening its long-term competitiveness.
▲ Illuminating the "Bird's Nest" National Stadium ▲ The first national store of Haidilao's brand "Laobao Jie"
From technological practice to the sedimentation of brand value, long-termism is never just a slogan. Unilumin is using light as its brush and technology as its ink, continuously inscribing a solid footnote for Chinese LED brands on this long-distance run.
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