Stock Track | BILIBILI-W Soars 6.98% Intraday on AI-Driven Marketing Efficiency and Strong Gaming Performance

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BILIBILI-W (09626) surged 6.98% during Monday's intraday trading, reflecting strong investor confidence driven by its AI advancements and gaming successes.

Analysts from Jefferies highlighted Bilibili's anticipated Q4 2025 performance, with revenue expected to grow 5% year-on-year to RMB 8.1 billion. The company's AI technology has significantly enhanced marketing efficiency, with over 60% of video content consumption involving AI-generated materials and AI-powered ad placements accounting for 45% of total ad spending. Additionally, games like "Escape from Yakof" and "Three Kingdoms: Strategic Conquest" continue to perform steadily, further bolstering investor optimism.

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