PingPong Co-Founds Alliance to Support Food and Beverage Brands' Global Expansion

Deep News05-09

On May 9, at the "2026 Starry Food World Culinary Influence Carnival & First International Catering Industry Integration Exhibition," global payment platform PingPong, represented by co-founder Lu Shuai, joined forces with key industry figures to establish the "Starry Food World Global Development Alliance." The alliance's founding members include Huang Geng, Chief Chinese Cuisine Consultant for Yum China and founder of Huang Ji Huang; Wang Jie, founding partner of Lemon Season; Zhang Hao, host of the Starry Food World conference; and Liu Liang, Secretary-General of the CEIBS Alumni Catering Ecosystem Association and President of its Overseas Chapter.

The alliance aims to provide food and beverage brands with a comprehensive, end-to-end support system covering supply chain, franchising, payment solutions, and brand marketing to accelerate their global growth. Its core mission is to offer "one-stop resource allocation, streamlined methodologies, and full-cycle support for implementation."

The initiative will focus on critical areas essential for chain restaurant brands expanding internationally. This includes enhancing internal organizational efficiency and human resource performance, managing external customer bases and marketing strategies, building and overseeing cross-border supply chains, driving product research and development with quality control, facilitating physical store entry and operations abroad, and developing online channels and investment attraction.

Additionally, the alliance plans to organize regular practical activities such as strategic guidance sessions from expert advisory panels, experience-sharing forums led by pioneering global brands, and overseas market study tours.

The international market for Chinese cuisine has shown significant growth, rising from $233 billion in 2020 and projected to reach approximately $449.9 billion by 2027. By the end of 2025, over 200 Chinese restaurant chains had already opened stores overseas or initiated global expansion plans, marking a new phase of systematic and scaled international growth for the Chinese food and beverage sector.

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