Movement Alert|Lao Pu Gold Falls 3.11% in Regular Trading, Same-Store Sales Pressure and Gold Consumption Cooldown Extend Decline

Market Focus05-28

On May 28, Lao Pu Gold fell 3.11% in regular trading, trading at HK$485.2/share, with trading volume of HK$132 million, extending the prior session's decline.

On the news front, market data indicates that nationwide store sales for Lao Pu Gold declined approximately 30% year-over-year in March and April, with Beijing region experiencing steeper drops. The core driver was scalper groups that heavily stockpiled inventory in February during a major promotional event, subsequently entering an inventory digestion phase and reducing purchases to only routine proxy-buying. Gold price volatility served as an additional headwind. Field research shows that previously prominent queues at Beijing flagship stores have completely disappeared, with visibly sparse foot traffic.

While institutions note that cumulative January-to-May year-over-year growth remains above 50%, the May-to-July period represents a traditional off-season, and uncertainty around near-term sales recovery persists. The controlling shareholder's May 20 open-market purchase of approximately 333,700 H-shares worth HK$166 million provided limited support, as cautious market sentiment continues to dominate.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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