Recently, consumers noticed that Yonghui Superstores Co.,Ltd.'s online mini-program is selling a product labeled "Listen to Mom" bamboo whip, sparking amusement among netizens. Customer service explained that the item is intended for "communicating with children." Based on past product reviews, most parents purchase it for disciplinary purposes, while some customers use it for home decoration. For those who experienced "bamboo whip discipline" in childhood, does this bring back memories?
The product page shows the bamboo whip is priced at 8.9 yuan, made of durable bamboo strips that are flexible and hard to break. The description prominently states: "A nostalgic memory for the 70s–90s generation," emphasizing emotional value without harmful implications.
In the comment section, one customer quipped, "After buying this, my child became obedient." Others joked about the vivid childhood flashbacks it evokes, with some pleading, "Don’t let my parents see this." However, some netizens criticized the product, arguing that parents should reason with children instead of resorting to physical discipline and that businesses should not profit at the expense of children’s psychological well-being.
Legal expert Lyu Jinyan from Jiangsu Zhongshan Mingjing Law Firm noted that while the product is marketed as "nostalgia" and "emotional value," if used for corporal punishment, it could indirectly promote domestic violence, potentially violating public order and morals. Therefore, businesses should maintain ethical marketing standards.
Currently, the bamboo whip is mainly sold in Fuzhou markets. Yonghui’s customer service clarified that availability varies by region and inventory, advising customers to check the app or mini-program for real-time listings. A search in Beijing yielded no results.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Investors should proceed at their own risk.
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