Movement Alert|HAIDILAO Rises 3.01% in Regular Trading, Sushi Brand Rushi Opens Two Wuhan Stores with Strong Performance

Market Focus07-29

On July 29, HAIDILAO rose 3.01% in regular trading, trading at HK$11.97/share, with turnover of HK$51.17 million.

On the news front, HAIDILAO's sushi brand Rushi Sushi simultaneously opened two new stores in Wuhan, officially entering the Central China market. The stores served over 1,000 customers daily in the first three days, achieving a table turnover rate of approximately 8 times, while group-buying vouchers sold over 40,000 copies within just two days of launch. Average spending per customer ranges between RMB 80-90. HAIDILAO stated that Rushi Sushi is transitioning from single-store validation to regional replication.

The expansion comes amid a growing domestic sushi market, with Japan-style cuisine reaching nearly RMB 69 billion in scale, and sushi shops accounting for 42.4% of total Japanese restaurant volume. Earlier, Caitong Securities initiated coverage on HAIDILAO with a Buy rating, highlighting the company's second growth curve potential, with delivery business revenue surging 111.9% year-over-year to RMB 2.658 billion and franchise stores reaching 79.

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