Weibo Hot Search Main Ranking Optimized and Upgraded: Enhanced Public Attributes and Clearer Diversified Content Ratio

Deep News11-28

On November 28, Weibo-SW (WB-SW) announced the "Optimization and Upgrade Plan for the Hot Search Main Ranking," introducing improvements to the ranking mechanism to enhance its public relevance and diversity while refining the structure of trending content.

The upgrade will focus on adjusting the content distribution ratio on the main ranking's front page (top 10), clearly categorizing content into three major types: social and political affairs, vertical hot topics, and entertainment works, each accounting for approximately 30% to ensure balanced representation across different fields.

Additionally, Weibo-SW will strengthen the linkage mechanism between sub-rankings and the main ranking. Trending content from vertical fields such as the Social Ranking, Entertainment Ranking, Sports Ranking, ACG Ranking, and Technology Ranking can qualify for the main ranking's front-page candidate pool after meeting ranking, popularity, and content standards, thereby expanding exposure channels for high-quality content.

Different categories will also adopt differentiated entry criteria to further improve content representation and public value.

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