同样是在烧钱,为什么没人说完美日记像瑞幸?

豹变2020-11-02

完美日记,一名优秀的流量型选手。作为新国货美妆黑马,三年估值40亿美元,背后逸仙电商也迅速登陆美股。上一个快速上市、受资本热捧,且营销打法、烧钱模式差不多的消费品牌,是瑞幸咖啡。新国货美妆内卷,完美日记还能完美多久?2016年,南国广州,中山大学毕业的黄锦峰、陈宇文和吕建华以母校命名了自己的初创企业。三位男生选择了一条彩妆赛道。刚创业的两三年,他们每天都要亲自带妆,在手臂上试色,涂掉再上,再涂掉,...

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