This year's Double 11 shopping festival revealed a clear structural shift in the consumer market: spending priorities are migrating from purely physical goods toward a combined focus on both products and services, making "stockpiling services" a new consumption norm.
This trend is especially pronounced in the automotive aftermarket.
Recently, leading automotive aftermarket company TUHU-W (09690) released its Double 11 sales report, showing sales exceeding 2.4 billion yuan, with new customer numbers growing by more than 50%, once again hitting a historic high.
Specifically, sales of tires, engine oil, batteries, chassis repair, car washing and detailing, and other products and services on the Tuhu platform all saw substantial growth, firmly securing the number one position nationwide.
Among these, tire sales approached 3 million units, engine oil sales exceeded 12 million liters, transaction users for chassis repair grew by over 100%, battery orders neared 300,000, and single-day peak orders for car washing and detailing reached nearly 300,000.
In addition, Tuhu's new energy-related business also demonstrated rapid growth.
Data shows that during Double 11, Tuhu's new energy users grew by nearly 80%, and sales in the new energy category increased by nearly 60%.
From high-frequency consumables such as tires and engine oil, to chassis components like shock absorbers and control arms, and further to professional services including three-electric system repair, Tuhu Auto has built a maintenance service system covering the entire lifecycle of both fuel-powered and new energy vehicles.
The massive volume of orders and enormous precise online traffic have also brought a continuous stream of business to Tuhu Auto's offline factory stores.
During Double 11, scenes of Tuhu Auto factory stores packed with vehicles and technicians moving about in an orderly manner were ubiquitous, with car owners flocking in to service, change tires, and prepare their vehicles.
Behind this success lies Tuhu's implementation of a "transparent service" model and reliable after-sales warranty commitments, which have effectively eliminated car owners' consumption concerns.
Many store managers reported that vehicle foot traffic and store revenue both rose significantly.
At the same time, Tuhu Auto's nationwide store scale has also shown overwhelming growth.
As of now, 19 cities including Shanghai, Beijing, Suzhou, Chongqing, Guangzhou, Wuhan, Chengdu, Shenzhen, Dongguan, Hangzhou, and Nanjing have all achieved a deep layout of "one hundred stores per city."
Among them, Shanghai has over 500 stores, and Beijing has over 300 stores.
Relying on high-quality and affordably priced products, standardized transparent service, a comprehensive after-sales warranty system, and strong offline traffic-driving capabilities, Tuhu Auto's leading advantage in the industry continues to expand, having become the top choice for car maintenance among vehicle owners nationwide and the preferred brand for automotive service franchising.
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