IFBH Appoints Shu Yong as China CEO of IFB Shanghai, Effective 15 October 2026

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IFBH Limited announced the appointment of Mr. Shu Yong as Chief Executive Officer for mainland China at its wholly-owned subsidiary, Innovative Food and Beverage (Shanghai) Co., Ltd. (“IFB Shanghai”). The three-year term will run from 15 October 2026 to 31 October 2029.\n\nMr. Shu, aged 39, brings 17 years of senior leadership experience in China’s fast-moving consumer goods sector. His previous roles include General Manager of the Emerging Channel Development Department and General Manager of the Snack Discount Development Department at WEILONG Delicious Global Holdings, as well as senior positions at Wahaha, Evergrande Spring and Pinduoduo. He holds an MBA from Dominican University of California (2023).\n\nRemuneration for Mr. Shu has been set in line with prevailing market standards and reviewed by IFBH’s Remuneration and Appraisal Committee before Board approval. As of the announcement date, he holds no shares or other interests in IFBH and has no stated relationships with existing directors, senior management or key shareholders.\n\nThe Board of IFBH expressed its welcome to Mr. Shu and confirmed that no additional matters regarding the appointment require shareholder attention.

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