Currently, the platform economy has become a vital engine of China's economic growth, deeply integrating into daily life—from shopping to service consumption, and from traditional e-commerce to livestream sales. However, rapid development has also exposed issues such as product discrepancies, inconsistent service standards, lax quality control in livestream sales, and cumbersome consumer rights protection procedures.
Recently, the State Administration for Market Regulation (SAMR), along with nine other departments including the Cyberspace Administration of China and the Ministry of Industry and Information Technology, issued the *Guidelines on Improving the Quality of Products and Services on Online Trading Platforms*. The document aims to significantly enhance platform product and service quality by 2030, effectively address key product quality issues, standardize online services, optimize the online trading environment, and cultivate internationally competitive e-commerce enterprises and brands. Consumer satisfaction is expected to rise substantially, fostering innovation and healthy growth in the platform economy.
At a press conference held by SAMR on December 12, Zhang Leilei, Deputy Director of the Quality Development Bureau, emphasized that the *Guidelines* follow a dual-track approach of "development and governance."
**Development Measures:** 1. **Supply Chain Quality Collaboration:** Promote identical standards and quality for online and offline products. Platforms are encouraged to leverage data advantages for on-demand and demand-driven production models, aligning manufacturing with consumption trends. 2. **Quality Management Innovation:** Platforms should adopt Chief Quality Officer systems, establish comprehensive quality management frameworks, prioritize quality in algorithmic logic, and implement product grading pilots with dedicated quality sections to convert quality into consumer engagement. 3. **New Business Model Guidance:** Livestream e-commerce platforms must strengthen quality management training for hosts, establish quality-centric product selection mechanisms, and improve supply quality at the source.
**Governance Measures:** 1. **Product Digital Passport Initiative:** Pilot quality and safety QR codes for key products, enabling traceability from production to consumer use, ensuring authenticity and accountability. 2. **National Industrial Product Quality Monitoring Platform:** Utilize big data and AI for proactive, "penetrative" supervision to preempt risks rather than reactively addressing violations. 3. **Cross-Regional Enforcement Coordination:** Enhance collaboration among regulators across jurisdictions to tackle challenges in online transaction oversight.
Additionally, the *Guidelines* emphasize innovative regulatory approaches, integrated online-offline supervision, public-private co-governance, and improved consumer rights mechanisms to enhance consumer satisfaction.
Zhang Leilei stated, "By synchronizing development and governance, we aim to foster a virtuous cycle where 'good money drives out bad,' creating a secure and reliable online consumption environment for sustainable platform economy growth."
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