Stock Track | Planet Fitness Plummets 9.11% in Pre-Market on Weaker-Than-Expected 2026 Guidance

Stock Track02-24 22:42

Planet Fitness Inc. (PLNT) shares plummeted 9.11% during pre-market trading on Tuesday, following the release of the company's fourth-quarter and full-year 2025 financial results and its outlook for the coming year.

While the gym chain reported quarterly revenue and adjusted earnings per share that exceeded analyst estimates, the market reacted negatively to its forward-looking statements. The company's 2026 guidance for revenue and adjusted EBITDA came in lighter than expected. Analysts attribute the lower revenue outlook to Planet Fitness' strategic shift from local to national advertising. Furthermore, the company's projections for revenue, adjusted EBITDA, and unit growth for 2026 are slightly below the three-year targets it presented at a recent analyst day, raising questions that investors expect management to address.

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