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Limited seats available, first come first served. Let us embark together on the journey toward sustainability! [Click to register] GUANGZHOU, Oct. 16 (Reported by Zhang Lu) At the first phase of the 140th China Import and Export Fair (Canton Fair) currently being held in Guangzhou, Chinese "smart-manufactured" agricultural machinery products are drawing considerable attention, with buyers from around the world moving through the booths and eagerly inquiring about prices and placing orders.
At this edition of the Canton Fair, Jiangsu World Agricultural Machinery Co., Ltd. brought multiple smart agricultural machinery products, including sugarcane harvesters, to the event. Liu Furui, deputy general manager of the company, said in an interview that the company has already reached intended orders with buyers from countries such as Pakistan and France. "The company has established factories in Thailand and Indonesia, and assembly plants in Uzbekistan and Kazakhstan, to provide local consumers with timely and stable after-sales service," Liu Furui said, adding that the company's products are exported to Europe, the Americas, Africa, and other regions. In 2025, the company's overseas sales reached approximately 4 billion yuan (RMB, same below).
On October 15, the first phase of the 140th Canton Fair opened in Guangzhou, attracting overseas buyers to Chinese agricultural machinery products. Photo by Zhang Lu, China News Service. Liu Furui said the company produces different agricultural machinery products according to the needs of consumers in different countries. "In recent years, we have produced cotton pickers based on the needs of consumers in Uzbekistan. At present, overseas sales of this product have exceeded 800 million yuan." Data released by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products shows that from January to August 2026, the total import and export volume of China's agricultural machinery equipment and parts reached 16.26 billion U.S. dollars, up 21.5 percent year on year.
At the booth of Shandong Future Power Group Co., Ltd., several European buyers were learning about the details of a sprayer and duster product from staff. Li Guannan, foreign trade director of the company, said this sprayer and duster has newly added an electrostatic generation device, enabling pesticides to adhere to the surface of crops, thereby improving pesticide utilization and winning the favor of many overseas buyers. Li Guannan said that relying on technological innovation, the company's products sell well in Southeast Asia, the Americas, and other regions. In the first half of 2026, the company's overseas sales increased by about 30 percent year on year. "Through the Canton Fair, the company has also opened up markets in Russia, Argentina, Colombia, Ecuador, and other countries."
French buyer Erraiss said: "The work efficiency and intelligent level of Chinese agricultural machinery products are deeply impressive. This is exactly the equipment we need for upgrading our farm." In recent years, many Chinese enterprises, relying on precise market positioning and continuous technological iteration, have designed and produced a series of "smart-manufactured in China" agricultural machinery products that are favored by overseas buyers.
At the booth of Tuogong (Nanjing) Robot Co., Ltd., an agricultural drone attracted many overseas buyers to stop and watch, and some buyers took out their phones to do livestream selling. On October 15, the first phase of the 140th Canton Fair opened in Guangzhou, attracting overseas buyers to Chinese agricultural machinery products. Photo by Zhang Lu, China News Service. "This agricultural drone integrates three major functions: spraying, spreading, and lifting, and is paired with an all-domain intelligent perception system, making it suitable for various agricultural scenarios such as field planting and cash crop management," said Zheng Donghua, overseas sales engineer of the company. Since the opening of the Canton Fair, buyers from the Americas, Europe, and other regions have come to discuss orders, and some buyers have even arranged to visit the factory in person. Zheng Donghua said the Canton Fair is not only a window for negotiating orders, but also an important platform for understanding industry trends and connecting with global resources. "Up to now, the company's overseas sales have increased by about 100 percent year on year, and it is expected that overseas sales will continue to grow this year. The company is full of confidence in expanding the 'blue ocean' of smart agriculture."
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