YOYO Returns to Paris Fashion Week for a Second Appearance

Deep News10-16

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Spots are limited, so act fast. Let us embark together on this appointment with sustainability! [Click to register] Sina Tech News, October 16 evening—according to reports, during the Spring/Summer 2027 Paris Fashion Week, YOYO landed in Paris for the second time, using the theme "Chinese Design, For Example," linking up with more Chinese designers, artists, and brands.

At this Paris Fashion Week, YOYO joined hands with Chinese ceramic artist Liang Liwen to co-create a limited ceramic edition, incorporating celadon glaze colors and ice-crackle texture into YOYO's classic image. During Fashion Week, YOYO, dressed in a ceramic skirt, appeared at the Paris LIWEN LIANG SS27 POP-UP exhibition, displayed alongside ceramic fashion works.

Inside the shows, YOYO appeared at the REVERIE BY CAROLINE HÚ SS27 show and the Bosideng 50th Anniversary Bloom Fashion Show, watching from the front row with fashion bloggers. Outside the shows, support extended into Parisian urban spaces. Themed posters on the Champs-Élysées and dedicated support vehicles touring the city together formed YOYO's Paris support scene; the MINISO FRIENDS hoarding at the Louvre also appeared simultaneously, building anticipation for a store planned to open by the end of the year.

According to disclosures, YOYO's GMV in the first three quarters exceeded 1 billion yuan, setting a global record for IP growth speed. Since the launch of its first product in June 2025, YOYO has entered 53 countries and regions worldwide. MINISO Group Holding Limited (MNSO) founder, chairman of the board, and chief executive officer Ye Guofu once said on CCTV's "Dialogue": "To do IP, you need warmth. What MINISO practices is happiness equality and IP equality; it is the happy hometown of young people."

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