BIGO Ads, the programmatic advertising platform of JOYY Inc. (JOYY.US), has once again secured a position in the top ten of the "Advertiser Growth Ranking" by global attribution analysis leader Singular for the fourth quarter of 2025. The platform achieved a notable overall rank of ninth place and seventh place on the Android platform. This marks the second consecutive quarter, following Q3 2025, that BIGO Ads has maintained a leading position in this ranking, demonstrating its sustained market recognition for capabilities in global advertiser expansion, budget management, and performance delivery.
The delivery and commercial strength of BIGO Ads continue to gain market validation. According to Singular's report, competition in the global mobile marketing landscape intensified further in Q4 2025, with the global Cost Per Install (CPI) increasing by 8.4% quarter-over-quarter. Advertisers have raised their demands for stability, delivery efficiency, and scalability from advertising platforms. BIGO Ads' consistent presence in the top tier of global growth rankings reflects not only its delivery capabilities in both scale and effectiveness but also indicates a market trend where advertisers are increasingly allocating budgets to specialized platforms with high-quality, scalable traffic.
Beyond impressive performance in advertiser growth metrics, the end-to-end commercialization capabilities of BIGO Ads have also attracted market attention. In the recently published "2026 Mobile Marketing Map" by the industry authority Business of Apps, BIGO Ads was featured in two core categories: App User Acquisition and App Revenue. This dual recognition signifies that BIGO Ads' solutions for both user acquisition and ad monetization are being acknowledged and affirmed by the market.
On the user acquisition side, BIGO Ads leverages its global traffic network and ongoing algorithm optimization to help advertisers precisely reach target audiences, enhance conversion efficiency, and achieve scalable growth. On the monetization side, through continuous upgrades to its advertising products, BIGO Ads improves ad fill rates and effective Cost Per Mille (eCPM), balancing user experience with revenue generation to support developers in achieving long-term, sustainable income growth.
The growth momentum of BIGO Ads is further corroborated in JOYY Inc.'s financial reports. For the fourth quarter of 2025, BIGO Ads reported revenue of approximately $128.1 million, representing a significant year-over-year increase of 61.5%, continuing its high-growth trajectory. Driven by the advertising business, JOYY Inc.'s total revenue for the quarter reached $581.9 million, up 7.7% quarter-over-quarter and 5.9% year-over-year.
Annually, BIGO Ads has become a crucial engine for increasing the proportion of non-livestreaming revenue within JOYY Inc., contributing to the ongoing optimization of its revenue structure. As BIGO Ads continues to expand in the global programmatic advertising market, JOYY Inc.'s growth drivers are gradually shifting from a relatively singular reliance on livestreaming business towards a dual-engine structure comprising a "social entertainment foundation" and an "advertising technology engine." The rapid development of BIGO Ads not only enhances the company's revenue resilience but also boosts market expectations for JOYY's medium-to-long-term profit potential and upward valuation prospects.
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