Internet of Things sensing solutions provider SmartSense by Digi, a part of Digi International (Nasdaq: DGII), has announced the appointment of two new members to its advisory board: Eric Phernambucq, Vice President of Operations Innovation at Jack in the Box Inc., and JP Thomas, Vice President of Operations Services at fast-casual brand honeygrow.
SmartSense President Guy Yehiav commented on the growing challenges for foodservice operators, citing heightened public focus on food safety and increasingly complex compliance standards. The company is committed to leveraging technological innovation to help clients maintain leadership in food safety, quality, and operational excellence. He emphasized that the practical, hands-on experience from industry leaders like Phernambucq and Thomas is crucial to achieving this mission.
Both new advisors bring extensive backgrounds in the foodservice sector. Phernambucq, with 25 years of industry experience, focuses on enhancing restaurant performance, productivity, and operational efficiency at Jack in the Box. At honeygrow, Thomas is responsible for operational standards, quality assurance, and process improvement, and is recognized for championing forward-thinking concepts in food safety and operational excellence.
Phernambucq expressed his enthusiasm, noting he has seen firsthand how SmartSense rapidly modernizes restaurant operations and boosts profitability. He looks forward to providing strategic advice to support the company's innovation and scaling efforts. Thomas pointed to his eight-year tenure at honeygrow, which gave him deep insight into the importance of such technology for scaling operations while maintaining quality. He sees joining the advisory board as an excellent opportunity to continue his work helping foodservice brands build consistent operations and brand loyalty.
The SmartSense advisory board comprises industry experts from various fields, including foodservice and healthcare. Its purpose is to offer strategic insights that guide the development and market expansion of the company's IoT solutions, enabling it to better address client challenges in compliance, food safety, and operational efficiency.
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