Data from the past 24 hours shows the average terminal retail price for major premium Chinese baijiu products experienced a slight overall increase on May 27th. If one bottle of each major product were bundled for sale, the total price today would be 9,941 yuan, a modest rise of 15 yuan from the day prior. The market has been fluctuating at lower levels recently, showing a minor recovery today with a slight warming in terminal trading sentiment, although significant divergence in price movements among core products persists.
Among the 11 major products tracked, seven rose and four fell, with gainers holding a clear advantage. On the upside, Gujinggong Gu 20 led the gains, rising 10 yuan per bottle, recovering swiftly from its monthly low. Qinghualang rose 6 yuan per bottle, marking three consecutive days of gains and setting a new monthly high. Qinghua Fen 20 increased by 4 yuan per bottle, Crystal Jiannanchun by 3 yuan, Premium Moutai by 2 yuan, while Guojiao 1573 and Yanghe Dream Blue M6+ both saw slight increases of 1 yuan per bottle, with the latter once again surpassing the 600 yuan threshold.
On the downside, Wuliangye's Eighth Generation Pu Wu led the declines, falling 6 yuan per bottle, matching its largest drop in nearly a month. Its price has rapidly declined to the monthly low after two consecutive days of decreases, with its recent price center also showing a clear downward trend. Feitian Moutai, Wuliangye 1618, and Xijiu Junpin all fell by 2 yuan per bottle. Among these, Xijiu Junpin hit a new monthly low, with its price center showing a substantial decline over the past month.
The daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to authorized distributors, independent dealers, e-commerce platforms, and retail outlets. The raw sample data consists of actual terminal retail transaction prices from these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products. Following the official i-Moutai platform's launch of Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan on March 31) and Premium Moutai at 2,299 yuan per bottle (adjusted to 2,359 yuan on May 16), the influence of this new sales channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily published prices follow a calculation rule weighted by actual transaction volume, incorporating verifiable prices into the computation for these two products.
In other industry news, with the FIFA World Cup approaching, Wuliangye's co-branded blind box series with the tournament has recently seen intense market speculation. According to information from Wuliangye's official flagship store, the single-bottle price for this co-branded blind box is 840 yuan, with a six-bottle case priced at 5,040 yuan. The product corresponds to the core flagship Eighth Generation Wuliangye. When purchasing a full case, there is only a 1% chance of receiving one of the eight special edition bottles co-branded with past FIFA World Cup champion national teams. Customer service from the Wuliangye flagship store stated that obtaining these special editions depends on luck and specific requests cannot be accommodated. Driven by scarcity, several sellers on secondary market platforms have listed the Wuliangye champion national team special editions, with prices generally exceeding twice the standard single-bottle price, with premiums for some specific editions surpassing five times.
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