On February 3rd, based on the January data from iMoutai, a netizen commented that the results could be described as "explosive," noting that the expansion of the consumer base is an ongoing process that is gradually being recognized. The company will continue to execute this strategy effectively. Simultaneously, a "massive" amount of purchasing power has been unleashed, leading to predictions of a strong first-quarter report in 2026 and a high likelihood that full-year performance will not decline. Consequently, the netizen pointed out that the current management team's judgment and capabilities are trustworthy.
In response, Duan Yongping stated that the primary benefit of iMoutai is actually letting people know where they can buy authentic liquor. He suggested that the volume of counterfeit Moutai is probably not as large as rumored, but it poses a significant psychological threat to consumers, deterring a considerable number of people who want to try Moutai (including those just wanting to sample it). With the introduction of iMoutai, the sales figures observed will more accurately reflect genuine consumer demand.
"Observe for one or two, or two to three years, and the power of iMoutai will become very clear," Duan Yongping said.
Comments