Movement Alert|EAST BUY Rises 5.69% in Regular Trading, FY2026 Turnaround Continues to Boost Sentiment

Market Focus09:35

On August 25, EAST BUY rose 5.69% in regular trading, trading at HK$23.46/share, with turnover of HK$84.52 million. The stock extended gains following the release of its FY2026 annual results on August 21.

The company reported total revenue of RMB 5.701 billion, up 29.8% year-over-year; operating profit of RMB 663 million, successfully reversing the prior year's RMB 110 million operating loss; and net profit attributable to shareholders of RMB 544 million, surging approximately 8,685% year-over-year. Adjusted net profit reached RMB 629 million, up 262.2%. The second half of the fiscal year demonstrated accelerating momentum, with revenue growth of 53.7% and net profit growth of 196.8%.

Notably, this marks the first full fiscal year since the departure of key anchors including Dong Yuhui, with the company reducing staff compensation expenses by approximately RMB 400 million while growing self-operated product GMV to RMB 5.4 billion, accounting for 52.6% of total GMV. The operating margin improved to 11.6%, reflecting a successful transition from reliance on top streamers toward a self-branded retail model.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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