Jingshuo TWS' Wei Ran on IP Empowering Gen Z: Whoever Captures the Minds of the Youth Gains a Competitive Edge

Deep News12-09

From December 5th to 7th, the "2025 (23rd) China Entrepreneur Influence Annual Conference" (formerly known as the China Business Leaders Summit) was held in Beijing, themed "Emergence·Infinity—Co-Creating New Forms of Intelligent Business."

Wei Ran, founder of TWS Jingshuo Management Consulting, stated in her speech that in today's business environment, companies that capture the minds of young people gain a competitive advantage over their rivals.

In her view, understanding the psychology of Gen Z is crucial for founders in the consumer sector. Empowering Gen Z through IP (International Paper) has become an irreversible trend. "It's about refining our current capabilities—like leveling up in a game—to gradually evolve into more advanced versions."

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