Peloton Interactive, Inc. (PTON.US) has acquired Skōp, a startup focused on Pilates, bringing new technical expertise to the fitness platform as it seeks to broaden its product offerings and attract new users during a broader business transformation.
In a press release announcing the acquisition on Thursday, Peloton CEO Peter Stern stated that Pilates is a category ripe for experiential innovation, similar to what the company achieved with cardio. He noted that Skōp provides differentiated technology and expertise to Peloton's research and development team, enabling the company to continue helping people lead healthy, resilient, long, and joyful lives.
The New York-based manufacturer of treadmills and stationary bikes indicated that this transaction will serve as a central pillar for expanding its strength training category and reaffirmed its commitment to creating the world's most exceptional wellness experience.
Citing additional data from the 2025 Sports & Fitness Industry Association report, the company reported that user engagement with its existing Pilates content grew 48% year-over-year in the third quarter. The report highlights Pilates as the fastest-growing fitness modality in the United States.
Peloton has been exploring various new product categories to attract new customers. The company also plans to elevate the treadmill to a more significant business focus, potentially by adding lower-priced models to its lineup.
Integrating Skōp will assist Peloton in enhancing its existing Pilates offerings, such as by tracking users' form and movement during each session. A company spokesperson mentioned that while there is currently no news to share about future products and they do not comment on R&D, Peloton is consistently looking for opportunities to expand its exercise modalities to meet the evolving needs of its global member community.
Founded in 2012 and headquartered in New York, Peloton is a leading interactive fitness platform in the US. Its primary business encompasses home fitness hardware and online interactive class services, with core products including the Peloton Bike and Peloton Tread. The company went public on the Nasdaq in September 2019 and was once hailed as the 'Netflix of fitness.'
In recent years, Peloton has persistently pursued product diversification and strategic transformation. The company added a rowing machine product line in 2022, entered an exclusive partnership with TikTok in 2024, and subsequently forged collaborations with OpenAI, whose data is integrated into ChatGPT Health, and music streaming platform Spotify in 2026, focusing on AI health management and content distribution.
Current CEO Peter Stern took the helm during this critical transformation period, driving Peloton's shift from a pure hardware manufacturer to a comprehensive wellness service platform through cost optimization, product line expansion, and content ecosystem restructuring.
Reports had previously surfaced regarding Peloton's deeper expansion into the Pilates space. Against a backdrop of a shrinking user base and revenue pressure, whether this acquisition can reinvigorate existing members and attract new customers through differentiated innovation remains a key variable for market observers.
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