MARKETINGFORCE (02556) surged more than 13% again, bringing its cumulative gain over the past nine trading sessions to over 40%. At the time of writing, the stock was up 12.73%, trading at HK$43.74, with a turnover of HK$161 million.
On the news front, Elon Musk stated on January 10 local time that he would officially open-source the latest content recommendation algorithm for the X platform within a week. This move is widely interpreted by the market as "Musk also entering the GEO field." It is understood that GEO stands for "Generative Engine Optimization." As the new evolution of SEO in the AI era, it is no longer limited to traditional keyword optimization and link building but instead focuses more on deep interaction and understanding between content and AI models.
Great Wall Securities released a research report stating that MARKETINGFORCE has already launched a GEO smart assistant, providing a GEO smart assistant workbench. Users can enhance their GEO capabilities by building corporate knowledge bases, feeding content, and refining AI prompts, while the platform supports data feedback for tracking effectiveness, creating a complete GEO intelligent marketing chain.
Furthermore, the platform can identify a brand's current visibility within AI, perform comparative analysis with industry competitors, and propose optimization suggestions to continuously achieve optimization and upgrades in GEO effectiveness.
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