Pre-orders on the official website sold out rapidly, with some orders not expected to ship until January 2027... As Apple (NASDAQ: AAPL) launches its first foldable phone, the iPhone Duo, buying frenzy for the new device continues to heat up.
LexinFintech Holdings Ltd. (NASDAQ: LX)'s Fenqile Mall has also seen a first-launch buying surge. Since the platform began taking reservations, tens of thousands of users have joined the first-release scramble, hoping to experience the new phone as soon as possible. In response to strong demand for hot new product launches, Fenqile Mall has fully leveraged its advantage in scarce supply. The mall's iPhone Duo went on sale in sync with Apple's official website, using official genuine supply to meet the first-launch buying wave. At the same time, given the iPhone Duo's relatively high price, the mall offers consumer installment services to lower the threshold for Apple fans eager to try the new product.
Foldable screen brings a new experience, and the priciest model yet has not dampened Apple fans' enthusiasm
Behind the buying frenzy is Apple fans' intense interest in the new iPhone Duo. On one hand, there are configuration upgrades and innovation in product form; on the other hand, there is the entirely new user experience brought by the large foldable display, dual inner and outer screens, and the iOS 27 system. The iPhone Duo's screen measures 7.6 inches when unfolded, yet remains a portable phone when closed. Combined with iOS 27's split-screen multitasking and seamless switching between inner and outer screens, it makes reading documents, replying to messages, and looking up information more efficient. When half-folded and hovering, it can serve as a built-in stand for binge-watching shows, video calls, shooting, and conference presentations, while also adding new smart photography features. For Apple fans keen on trying new things and pursuing experience, the all-new foldable form, the multi-scenario experience brought by the large screen, and the familiar Apple ecosystem are highly attractive, so even with the high price, consumers are still willing to pay for new technology and new experiences.
Queue for a new phone, or pay a premium for one in stock?
As first-launch demand was released in a concentrated burst, multiple e-commerce platforms showed out-of-stock status on the iPhone Duo's first day on sale, and some scalpers took the opportunity to sell in-stock units at a markup, raising the barrier for consumers to buy. Facing tight first-launch supply, consumers also face a dilemma: patiently wait for official channels to restock, or pay an extra premium to get the new phone as early as possible. For consumers with a clear need to upgrade and who want to experience the new product as soon as possible, they can follow restocking information from official channels and pay attention to shipping times and after-sales guarantees. If they are not in a hurry to upgrade and do not want to bear additional markup costs, they can wait for in-stock supply to gradually stabilize and then make a judgment based on more real-world usage feedback. If they value practicality and cost-effectiveness more, they can also include older iPhone models or phones from other brands in their comparison and choose a suitable product based on their own needs and budget.
As China's first online installment shopping mall, Fenqile Mall has long been deeply engaged in the 3C category and now covers multiple segments including phones, computers, tablets, and smart wearables. After years of continuous investment and accumulation, the platform has long held advantages in new product launches, scarce supply, and brand partnerships, providing consumers with a richer selection of digital products. The first-launch popularity of the iPhone Duo not only reflects consumers' attention to hot new 3C products, but also highlights the platform's value and advantages in scarce supply and purchasing services. In the future, Fenqile Mall will continue to enrich its 3C product supply, fully leverage its scenario and fintech advantages, and better meet consumers' diverse 3C shopping needs.
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