Hong Kong Stocks Movement | JIUMAOJIU (09922) Drops Over 7% to Hit Record Low, Slow Same-Store Recovery, Q3 Major Brands Still Under Pressure

Stock News10-30

JIUMAOJIU (09922) fell more than 7% in the afternoon session, hitting a record low of HK$1.84. At the time of writing, the stock was down 7.07% at HK$1.84, with a turnover of HK$22.50 million.

The company's Q3 operational data revealed that same-store sales for its major brands continued to decline. Specifically, Tai Er Sauerkraut Fish saw a 9.3% year-on-year drop in same-store sales, while Song Hotpot and JIUMAOJIU Northwest Cuisine posted sharper declines of 19.1% and 14.8%, respectively.

Bank of Communications International noted that although same-store sales remained negative, the declines for Tai Er and JIUMAOJIU narrowed quarter-on-quarter, with Tai Er showing improvement for three consecutive quarters, indicating initial results from operational adjustments.

Guosheng Securities highlighted that the company is adopting a cautious expansion strategy, with major brands still facing pressure. However, it has clearly positioned itself with a "fresh ingredients" strategy, and Tai Er's new "5.0 Fresh Model" store format has shown strong performance, with plans to accelerate its rollout, potentially further improving financial performance.

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