Data collected over the past 24 hours shows that the total retail price of major baijiu single products in the Chinese market continued to decline on July 30. If one bottle of each major product is packaged together for sale, the total price today is 9,871 yuan, down 15 yuan from yesterday, marking the lowest level in the past ten days.
Across the board, market sentiment in the baijiu sector has further cooled over the past day, with bears gaining the upper hand and the pace of low-level recovery continuing to face pressure. Today, among the 11 major baijiu products, three rose, six fell, and two remained unchanged, with losers clearly dominating. On the upside, Wuliangye Yibin Co.,Ltd. 1618 saw the largest gain, rising by 5 yuan per bottle, ending two consecutive days of decline and returning to the 820 yuan mark. Fine Moutai and Shuijing Jiannanchun both edged up by 1 yuan per bottle; the former recorded two consecutive gains, approaching the 2,400 yuan mark, while the latter ended a two-day period of flat trading.
On the downside, Qinghua Lang led the decline, dropping by 9 yuan per bottle, marking its largest single-day drop in nearly a month, ending a two-day rally and retreating from yesterday's near-month high. Wuliangye Yibin Co.,Ltd. Puwu Eight Generation fell by 5 yuan per bottle, experiencing three consecutive declines, dropping to its second-lowest level in nearly a month. Guojiao 1573 decreased by 3 yuan per bottle, hitting its lowest level since February 2 this year, with its price center continuing to shift downward over the past month. Gujing Gong Gu 20 and Xijiu Junpin both fell by 2 yuan per bottle; the former declined for two consecutive days, with short-term rebound momentum remaining under pressure, while the latter also saw two consecutive days of decline. Feitian Moutai edged down by 1 yuan per bottle, with its national average retail price slightly declining again after ending a seven-day consecutive drop yesterday. Qinghua Fen 20 and Yanghe Mengzhilan M6+ prices remained unchanged from yesterday; the former tied its nearly one-month low, while the latter held steady at the 600 yuan mark for the third consecutive day.
Daily data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated liquor distributors, social distributors, e-commerce platforms, and retail outlets. The original sampling data consists of real transaction terminal retail prices handled at each point over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of major baijiu products. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan per bottle on March 31, and further to 1,639 yuan on July 18), and Fine Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan on May 16), the magnetic influence of this new channel on the average retail prices of these two products has become increasingly evident. The daily published prices follow a weighted calculation rule based on real transaction volume, and we have incorporated measurable prices into the calculation of the terminal retail prices of these two products.
In other important baijiu industry news, the cumulative sales of the co-branded product matrix, centered around the Eighth Generation Wuliangye Yibin Co.,Ltd. official co-branded product for the 2026 Canada-Mexico-United States World Cup, have exceeded 1.6 billion yuan. As the 2026 Canada-Mexico-United States World Cup concluded on July 20 Beijing time, Wuliangye Yibin Co.,Ltd. completed its full-event marketing campaign with dual identities: the "Exclusive Co-branded Baijiu for the FIFA 2026 Canada-Mexico-United States World Cup" and the "Gold Partner for the 2026 Canada-Mexico-United States World Cup Broadcast of China Media Group." Data shows that since the launch of related marketing activities, Wuliangye Yibin Co.,Ltd. has gained 4 million new users across online platforms, with consumers aged 35 and under accounting for 40%, and total online exposure exceeding 1.5 billion times. This marks the first time a Chinese baijiu brand has achieved full-event deep engagement with a top-tier sports IP, with marketing activities covering the entire event cycle, including pre-competition warm-up, in-match companionship, and post-final wrap-up.
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