On December 18, at the 29th Wuliangye 12·18 Consensus, Co-Construction, and Sharing Conference, Zeng Congqin, Party Secretary and Chairman of Wuliangye Group (and its listed company), announced a comprehensive restructuring of the product system. The company will focus on building a "one core, two engines, two drivers, and one innovation" product system for its main brand, implementing differentiated and specialized operations.
Specifically, the "one core" refers to the Eighth Generation Wuliangye as the foundational product, with efforts to balance volume and pricing.
The "two engines" consist of the Classic Series and Purple Air from the East, positioned as ultra-premium flagship products. The company will intensify market cultivation to establish these as benchmarks in pricing and value perception.
The "two drivers" are Wuliangye 1618 and 39° Wuliangye, identified as new growth drivers, with the goal of developing them into two 10-billion-yuan flagship products. The "one innovation" is Wuliangye·Love at First Sight, positioned as a trendy offering.
Zeng also emphasized that for Wuliangye’s strong-aroma liquor segment, the company will focus on four national strategic products—Wuliangchun, Jianzhuang, Wuliangte Touqu, and Wuliangchun—forming a product hierarchy with targets of 10 billion, 5 billion, 2 billion, and 1 billion yuan, respectively.
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