Sina Finance's "Liquor Price Insider" has officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that the average terminal retail prices of ten major baijiu products in the Chinese market generally rebounded on January 20th, rising from recent lows to hit a five-day high. If one bottle of each of the ten major products were bundled and sold together, the total price today would be 8,915 yuan, an increase of 44 yuan compared to yesterday. The prices of core products experienced a slight recovery within a low range, with the market still primarily characterized by structural fluctuations.
The market broadly rose today, with the ten major products showing a pattern of eight increases and two decreases, a complete reversal from yesterday's structure, although trading volume has not yet significantly expanded. Qinghua Lang led the gains, with its price rising by 12 yuan compared to the previous day; Xijiu Junpin followed closely, increasing by 11 yuan; Gujing Gong Gu rose by 9 yuan; Yanghe Dream Blue M6+ and Premium Kweichow Moutai Co.,Ltd. each increased by 5 yuan; Guojiao 1573 rose by 4 yuan; Qinghua Fen 20 and Crystal Jiannanchun saw minor increases of 2 yuan and 1 yuan, respectively. On the downside, Feitian Kweichow Moutai Co.,Ltd. and Wuliangye普五八代 fell by 3 yuan and 2 yuan, respectively.
The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions of the country, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the real, transacted terminal retail prices handled by each point over the past 24 hours, striving to provide the public with objective, authentic, scientific, and fully traceable data on the market prices of famous baijiu. With the official i Moutai platform beginning sales of Feitian Moutai at 1,499 yuan per bottle since New Year's Day, and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices released by "Liquor Price Insider" adhere to a calculation rule that weights real transaction volumes, and verifiable prices from this platform are gradually being incorporated into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai. [Click to enter Liquor Price Insider to view real liquor prices]
In significant baijiu industry news, on the 19th, CICC released a research report stating that Kweichow Moutai Co.,Ltd. is advancing its market-oriented transformation to consolidate its pricing power and respond to changes in the industry environment. This round of market-oriented transformation is expected to enrich the company's price adjustment tools, enhance its market influence, capture more incremental demand, and further solidify the leading pricing dominance of the baijiu industry leader, laying the groundwork for growth in the next industry cycle. From an industry perspective, CICC judges that leading liquor companies, represented by Kweichow Moutai Co.,Ltd., will accelerate the crowding out of tail-end brands and outdated production capacity, driving an increase in industry concentration and hastening industry consolidation and bottoming. Regarding profit forecasts, CICC maintained its 2025 profit forecast unchanged. Considering the company's price reductions for multiple products, it lowered its 2026 profit forecast by 2.8% to 90.47 billion yuan and introduced a 2027 profit forecast for the first time of 91.59 billion yuan. Based on dividend yield support, CICC maintained its target price for Kweichow Moutai Co.,Ltd. at 1,860 yuan, corresponding to price-to-earnings ratios of 25.7x and 25.4x for 2026 and 2027, respectively, implying a potential upside of 34.6% from the current share price, and maintained its "Outperform" rating. [Click to enter Liquor Price Insider to view real liquor prices]
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