Eastroc Beverage (Group) Co., Ltd. continues to grow, but the momentum is shifting from a single blockbuster product to multiple categories pulling together.
On July 31, Eastroc Beverage (Group) Co., Ltd. released its first-half report for 2026. In the first half of the year, the company achieved operating revenue of 12.443 billion yuan, a year-on-year increase of 15.9%, and net profit attributable to the parent of 2.867 billion yuan, up 20.7% year-on-year.
However, when excluding non-recurring gains and losses, the growth rate of Eastroc Beverage (Group) Co., Ltd.'s net profit after deducting non-recurring items was only 14.4%, indicating that new product launches and channel expansion still require significant investment.
From a category structure perspective, EASTROC (the company's stock name) energy drink remains the core, but its revenue share continues to decline.
In the first half, revenue from energy drinks was 8.937 billion yuan, up 6.9% year-on-year, accounting for 71.9% of main business revenue, a decrease of about 6 percentage points compared to the same period last year.
Revenue from the "Eastroc Hydrate" electrolyte drink reached 1.672 billion yuan, up 12% year-on-year, accounting for approximately 13.5%.
The third-largest category, tea beverages, contributed the fastest growth, with first-half revenue of 1.058 billion yuan, tripling year-on-year, and its share rising over 5 percentage points to 8.5%.
Among them, the low-sugar "Guo Zhi Cha" accelerated penetration into lower-tier markets through activities like "1 Yuan Enjoyment" and "Free Enjoyment," while the sugar-free "Shang Cha" targeted households and county markets with its 750-milliliter large packaging and high cost-performance ratio. The rapid volume growth of tea beverages indicates that Eastroc Beverage (Group) Co., Ltd. is replicating its distribution network, terminal promotions, and digital operations capabilities, accumulated from energy drinks, to more mass-market beverage categories.
Coffee is also a key direction for Eastroc Beverage (Group) Co., Ltd..
From operational data, the "Eastroc Daka" coffee brand is still in a rapid expansion phase. Citing data from MaShangYing, the company stated that in the first half of 2026, "Eastroc Daka" ranked among the top three in China's ready-to-drink coffee market share.
Unlike tea beverages, which rely on rapid distribution in lower-tier markets, Eastroc Beverage (Group) Co., Ltd. is adopting a more targeted channel strategy for its coffee: focusing on entering office buildings, chain convenience stores, gas stations, and vending machines in first- and second-tier cities, while simultaneously penetrating county markets through its existing distribution network.
In other words, coffee's role is not just to increase revenue but also to help Eastroc Beverage (Group) Co., Ltd. break beyond its original consumption scenarios of physical labor and long-distance driving, entering the office and commuting markets.
In the first half, the "Other Beverages" segment, which includes coffee, plant-based proteins, and fruit and vegetable juices, generated revenue of 759 million yuan, up approximately 41.9%.
By the end of 2025, Eastroc Beverage (Group) Co., Ltd. had deployed over 400,000 refrigerators. The focus for 2026 is to continue increasing deployment and enhance "single-point selling power," meaning improving sales output per refrigerator and per terminal through multi-category joint displays and sales data feedback.
Channel investments have already been reflected in the expense side.
In the first half, Eastroc Beverage (Group) Co., Ltd.'s sales expenses increased by 27.75% year-on-year to 2.148 billion yuan. Among them, advertising and promotion expenses, as well as channel promotion fees, both grew by about 40%. The company explicitly stated that the latter was mainly related to increased investment in refrigerators.
Free enjoyment promotions, terminal displays, refrigerator placements, and new product stocking help tea beverages achieve rapid volume, but they also mean that Eastroc Beverage (Group) Co., Ltd. is investing more heavily to compete for shelf space and consumers.
In the next phase, the verification of its multi-category strategy will focus not only on whether new products can be distributed to more terminals, but also on whether tea drinks, coffee, and other new products can sustain improved single-point output and generate stable repeat purchases after promotions are reduced.
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