On January 19, 2026, CHINA EAST EDU (00667.HK) and Alibaba's Tmall Auto Service officially signed a strategic cooperation agreement at Alibaba's Xixi Campus in Hangzhou. The two parties will engage in comprehensive collaboration across various areas, including talent cultivation in the automotive aftermarket, joint curriculum development, instructor certification, internship and employment support, and entrepreneurial assistance. This partnership aims to deeply integrate vocational education with industrial demands, fostering the development of high-quality skilled professionals and promoting sustainable industry growth.
Representatives from CHINA EAST EDU, including Automotive Business Unit General Manager Tao Qing, Oriental Haihui Human Resources General Manager Yu Jiabiao, Automotive Business Unit Deputy General Manager Fei Weidong, Hangzhou Wantong Auto School Principal Huang Yuyong, and Anhui Wantong Technical Institute Vice President Yu Nansheng, attended the ceremony alongside Tmall Auto Service's CPO Wu Wangyang and Head of Store Talent Development Li Zhaohong.
The participants discussed the direction, implementation pathways, and long-term plans for the collaboration, unanimously agreeing to fully leverage CHINA EAST EDU's resource advantages in vocational education and Tmall Auto Service's brand and practical strengths in the automotive aftermarket industry. Together, they will build an integrated talent development system encompassing "teaching, practical training, employment, and entrepreneurship."
Several cooperative initiatives will be jointly advanced: Tmall Auto Service will provide technical certification for instructors and support for joint curriculum development to institutions under CHINA EAST EDU. Plans include establishing on-campus "Tmall Auto Service Demonstration Stores" to create realistic teaching and practical training platforms, and setting up "Wantong Tmall Customized Classes" to offer students systematic training ranging from professional skills to store management. Furthermore, Tmall Auto Service will provide special franchise policies and operational support for outstanding graduates and entrepreneurial students, aiming to achieve "employment upon graduation and secured entrepreneurship."
This collaboration represents not merely a resource integration but a significant practice of vocational education serving industrial upgrading and supporting regional development. CHINA EAST EDU has years of deep cultivation in automotive vocational education, with its Wantong Auto Education brand holding extensive influence nationwide. As a leading automotive aftermarket service platform, Tmall Auto Service possesses a mature offline network and a comprehensive talent demand system. Their partnership will vigorously promote the deep integration of the education chain, talent chain, and industry chain.
At the signing ceremony, CHINA EAST EDU Automotive Business Unit General Manager Tao Qing stated that this cooperation will serve as an opportunity to continuously deepen industry-education integration and school-enterprise collaboration, cultivating more high-quality technical and skilled talents that meet industry needs. Tmall Auto Service CPO Wu Wangyang emphasized during the exchange that he looks forward to, through systematic cooperation mechanisms, continuously supplying the industry with versatile talents possessing both practical capabilities and professional competence, jointly advancing the optimization of the automotive aftermarket service system and the overall upgrade of the industry.
The strategic cooperation between CHINA EAST EDU and Tmall Auto Service marks a new, more pragmatic, and systematic phase in the collaborative development between Wantong Auto Education and leading industry enterprises. Both parties will continue to deepen resource integration and mechanism innovation, working hand-in-hand to create a replicable and sustainable new model for school-enterprise collaborative education, jointly adding strong momentum to the cultivation of vocational skill talents and the high-quality development of the automotive industry.
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