Sina Finance's "Liquor Price Report" has officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Report" over the past 24 hours indicates a widespread decline in the average terminal retail prices of ten major baijiu products in the Chinese market on January 19th. If one bottle of each of the ten major products were bundled for sale, the total price today would be 8,871 yuan, a decrease of 35 yuan compared to the previous day. The overall market price has hit its lowest point for the third time in nearly two months, indicating sustained pressure. The market experienced a broad decline today, with the ten core products showing a pattern of eight falling and two rising. Qinghualang led the decline with a drop of 20 yuan; Guojiao 1573 followed closely, retreating by 12 yuan; Yanghe's Dream Blue M6+ fell by 5 yuan; Gujinggong's Gu 20 and Qinghua Fen 20 each dropped by 4 yuan; Xijiu Junpin and Feitian Moutai both declined by 3 yuan; Crystal Jiannanchun saw a slight decrease of 1 yuan. Among the rising products, only Premium Moutai bucked the trend with a significant increase of 16 yuan, while Wuliangye's普五八代温和上涨 rose modestly by 1 yuan. The newly launched core high-end products from leading distilleries are showing price resilience, while the trend of price divergence continues amid industry-wide destocking pressures. The daily data for the "Liquor Price Report" is sourced from approximately 200 collection points reasonably distributed across major regions of the country, including but not limited to designated distributors of distilleries, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual transaction-based terminal retail prices processed at each point over the past 24 hours, striving to provide an objective, authentic, scientific, and fully traceable dataset on the market prices of famous baijiu for all sectors of society. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices released by the "Liquor Price Report" adhere to calculation rules weighted by real transaction volumes, and we have gradually incorporated verifiable prices into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai. [Click to enter the Liquor Price Report to view real liquor prices] In significant news for the baijiu industry, Kweichow Moutai Co.,Ltd.'s sales subsidiary issued an official statement on the 18th, pointing out that certain online platforms have recently again misused the company's name to publish false investment solicitation information. The statement clarified that all content claiming "open enterprise direct supply channels," "enterprise 1499 Feitian application, click the link for details," "official Feitian Moutai application portal," "no need for bundled sales, click the link to apply immediately," or "1499 yuan enterprise application channel" is false information, which not only misleads consumers but also carries fraud risks. The company emphasized that it has never authorized or entrusted any entity to release such information. Currently, the company's self-operated stores in various provinces and regions are only conducting qualification reviews and signing contracts for 2026 sales agreements with existing corporate group purchase clients through offline channels and are not accepting applications directly through any public links or social media. The company reminded all market participants and consumers to recognize official channels and be vigilant against false investment solicitations. It also stated that it is actively cooperating with relevant authorities in the investigation and handling of related false investment solicitation activities and will pursue legal responsibility against the relevant responsible entities according to the law, effectively safeguarding market order and consumer rights. [Click to enter the Liquor Price Report to view real liquor prices]
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